Victory! PETA Gets Cereal Giant General Mills to End Animal Experiments!

Published by Michelle Reynolds.

Animals score another win! General Mills has agreed to ban all experiments on animals for the purpose of making health claims about its foods after talks with PETA about the cruelty of animal studies and their irrelevance to humans.


The company joins a growing list of businesses that have worked with PETA to swear off health studies on animals, including Yakult Honsha, House Foods, Kikkoman, Barilla, ITO EN, Ltd., Coca-Cola, Lipton, POM Wonderful, Welch’s, and Ocean Spray.

We’ll continue working to help other food and beverage brands make the same commitment and to replace government-mandated experiments on animals with advanced humane science.

Learn more about experiments on animals on The PETA Podcast:

Listen to more episodes on iTunes, Stitcher, and Spotify! Subscribe for new episodes.

You Can Help

Tell the U.S. Food and Drug Administration that it’s time to accept the results of superior non-animal testing methods in place of archaic and unreliable animal studies:

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind