Privacy Policy

Your Privacy

People for the Ethical Treatment of Animals (PETA) strongly believes in protecting the integrity and privacy of personal information gathered from our members and from visitors to our websites. Because protecting your privacy is of great importance to us, we have created this privacy policy to communicate our practices regarding the collection and dissemination of personal information that can be linked to a specific individual, such as a name, address, phone number, e-mail address, or any other information provided to us by our members and by visitors to our websites.

These policies do not extend to external sites linked to our Shopping Mall or other website content. Please check with these companies and sites for their policies regarding data privacy, including the use of “cookies.”

Why does PETA ask for my information?

In order to participate in some activities, you might be asked to provide some personal information. This could be in connection with any one or combination of the following:

  • Shipping items purchased from the PETA Shop
  • Making or renewing a donation online
  • Sending personalized faxes or e-mail messages when participating in action alerts
  • Registering for PETA’s activist networks
  • Participating in contests, surveys, petitions, and giveaways
  • Requesting information packs
  • Subscribing to PETA e-news lists

What information does PETA collect?

We do not collect personal information from our visitors other than that which is supplied to us on a voluntary basis.

How does PETA use the information gathered from the above sources?

We use your information to send you details about our campaigns, events, and activities; local volunteer opportunities and alerts; and membership and renewal appeals.

PETA also uses information gathered via our websites to improve our Web-based campaigns. PETA performs statistical analyses of aggregate user behavior and characteristics in order to measure interest in and use of various areas on our websites and to use such information to improve our websites’ ability to serve you.

Do you want PETA to stop using your information?

To request that PETA stop using your information in any manner, e-mail [email protected] and a PETA representative will be in touch.

Does PETA use “cookies” on its websites?

PETA uses “cookies” and pixels on some webpages. A cookie is a small piece of data that is stored on a visitor’s hard drive but does not contain any personal information itself. Cookies enhance a visitor’s experience by preventing the visitor from having to log in or provide information each time he or she revisits a PETA webpage and by customizing content based on a visitor’s interests. Pixels, often used in connection with cookies, are small blocks of code on webpages that perform functions such as allowing another server to measure viewing statistics for a webpage. Visitors can configure their browsers to refuse cookies or to be alerted when a site is attempting to send a cookie, although some PETA e-commerce pages will not function properly without accepting cookies. PETA and third-party vendors, including Google and Facebook, use cookies and pixels to show website visitors ads based on a visitor’s prior visits to the website as well as first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how ad impressions, other uses of ad services and interactions with them correspond to visits to our web site. These third-party vendors may also combine your e-mail information with other information they have access to, such as a mailing address, so that PETA may send relevant marketing offers to you via e-mail and direct mail. PETA also makes use of demographic information gathered via Google Analytics Demographics & Interests reports to gain a deeper understanding of the visitors to our website so that we can cater content to them accordingly while also tracking our success at reaching new populations of people. Visitors who want to opt out of Google’s use of cookies in these ways can do so by visiting the Google advertising opt-out page. Other options for managing the use of third-party cookies and pixels are available at and Network Advertising Initiative. If you don’t want us to share information about you with our third-party vendors, you can also e-mail [email protected] to opt out. PETA also uses cookies to administer its websites, track visitor movement, and gather broad demographic information for aggregate use.

How is information used in PETA e-mails?

If you provide PETA with your e-mail address, you will be signed up to start receiving e-mails from PETA. You can unsubscribe from any or all PETA e-mail lists at any time by following the instructions included in each e-mail or by e-mailing [email protected] The information that we gather from subscribers, including their e-mail addresses, is not shared with non-PETA–affiliated organizations or companies. From time to time, we may send out e-mail messages that might include information about these like-minded organizations and companies, but we do not provide them with access to any personal information that you have provided. If you live outside the U.S. and provide us with your contact details, we may share these with PETA’s international affiliates in order to keep you apprised of developments in your part of the world. If you don’t want your information to be given to PETA’s international affiliates, please e-mail [email protected].

In order to provide you with better and more relevant information, we compile information about e-mail response and website usage. This information helps us to understand site usage patterns as well as find what types of content and information may help improve your user experience on PETA’s websites.

All e-mail messages sent to e-mail newsletter subscribers contain a link that allows you to unsubscribe or to modify your profile. You may subscribe or unsubscribe to any e-news or e-mail communication from PETA at any time.

If you have any questions about PETA e-news, please e-mail [email protected].

How does PETA protect my information?

PETA is extremely protective of the information gathered through its membership and websites. Our websites have security measures in place to protect against the loss, misuse, or alteration of the information under our control. Our Web server is located in a locked, secure environment.

When you take action using a PETA action alert, sign up for our e-news or other communication, contribute to PETA online, or otherwise provide your data on this website, we use a secure server and secure encryption to protect your financial and other personal information during transmission.

Does PETA rent, sell, or trade my information?

PETA occasionally makes the names and postal addresses of donors available to reputable advocacy and nonprofit organizations and commercial companies.

If you are a PETA donor and you don’t want to have your information exchanged with other organizations and companies, please e-mail us at [email protected] or call us at 757-622-7382 to speak to one of our membership service representatives. Nondonors can e-mail [email protected] to manage their e-mail preferences.

The easiest way to correct or change other information regarding your membership is to visit the members’ section of our website. You can also contact our membership services at [email protected] or 757-622-7382.

If you are not a PETA member and you have provided personal contact information on one of our websites through the methods listed above, your information will not be exchanged with organizations that are not affiliated with PETA. If you live outside the U.S., we may share your contact details with PETA’s international affiliates as described above. Please e-mail [email protected] if you don’t want your information to be shared in this manner.

We may also share some personal contact information with PETA’s international affiliates to optimize the effectiveness of their campaigning activities. PETA ensures that each such affiliate complies with privacy standards and safeguards that are at least as stringent as those that exist in the U.S. Please e-mail [email protected] if you don’t want your information to be shared in this manner.

Please be aware that your personal information may be transferred to U.S.-based third party service providers that we engage to support our activities. We take reasonable measures to ensure that any personal information collected, used, disclosed, or otherwise processed by us or by these service providers on our behalf is protected and not used or disclosed for purposes other than as directed by us, subject to applicable federal legal requirements, such as, for example, lawful requirements to disclose personal information to government authorities.

Additional questions?

If you have any questions about our privacy policy, the information that we have collected from you online, the practices of this site, or your interaction with this website, please e-mail [email protected].

You can also reach us via postal mail at:

501 Front St.
Norfolk, VA 23510

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By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind