Privacy Policy

Last Update: July 1, 2025

Your Privacy

Privacy is important—just ask solitary animals like hedgehogs, minks, and tigers.

People for the Ethical Treatment of Animals (hereinafter referred to as “PETA,” “us,” and “we”) respects the integrity and privacy of the personal information it gathers from visitors (“you,” “visitor,” and “user”) to PETA.org and its other websites, forms, materials, apps, and resources. PETA has many useful, informative, and fun resources that support our mission to end speciesism and cruelty to animals and incorporate this privacy policy (the “Privacy Policy” or “Policy”), to the extent they incorporate this Policy. These include the PETA: Saving Animals Made Easy app, Kitten Squad app, Bunny Free app, Animal Rights Stickers app, Facebook apps, and many others (each a “Resource” and collectively the “Resources”).

We’ve created this Policy to explain how we collect, store, adapt or alter, use, and disseminate Personal Information, as defined below, that you provide us with either voluntarily or automatically when using the Resources. This Policy may be supplemented by the Data Privacy Laws Addendum if you live in a state with a law applicable to PETA’s handling of your Personal Information.

Using the Resources means that you agree to this Privacy Policy and are over the age of 13. If you are under the age of 18, then your parent or guardian must read and accept this Privacy Policy before you use the Resources. A parent or guardian accepting this Privacy Policy for their child under the age of 18 represents, warrants, and certifies, under penalty of perjury, that they are the child’s lawful parent or legal guardian. We may change the Privacy Policy from time to time—it’s your responsibility to check it for updates and make sure you still agree with it. If you don’t agree, then you must stop using the Resources, but we (and the animals who need your help) will be sorry to see you go. Your continued use of the Resources after changes are made constitutes your acceptance of the Privacy Policy as modified by those changes.

This Privacy Policy does not apply to Personal Information collected through means other than the Resources, including:

• Any other website operated by PETA with a different or with no privacy policy, including, without limitation, the PETA Shop (Shop.PETA.org) and PETAKids.com.
• The collection of Personal Information by third parties, including through any service, app, code, or external website (referred to individually as a “Third Party Feature” and collectively as “Third Party Features”). PETA doesn’t control those, so please review the privacy policies of any Third Party Feature you use to see how your Personal Information will be used.

What Personal Information may PETA ask for and use?

“Personal Information” means any information that can be linked to identify a specific individual and is provided by you voluntarily or automatically by using the Resources. Ants use pheromones to identify which nest a single ant among millions belongs to, but we need a few more details to accurately identify people who use our Resources. Some examples of the Personal Information that we need include, but aren’t limited to, names, postal addresses, telephone numbers, IP addresses, e-mail addresses, and browser data.

How may PETA use my Personal Information?

PETA may use your Personal Information in several ways, including, but not limited to, the following:

• To do what you ask us to do, such as to send a personalized communication on your behalf when you participate in an action alert
• To allow us to show you content related to PETA or its mission when you visit Third Party Features (websites, apps, or resources)
• To allow you to use and interact with Third Party Features in the Resources
• To send you details about our campaigns, events, activities, local volunteer opportunities, and alerts
• To notify you about membership, renewal, and other appeals
• To improve our campaigns
• To analyze aggregate user behavior and characteristics
• To comply with a law or court order

What Third Party Features in the Resources may use my Personal Information?

The Resources may incorporate certain Third Party Features to provide you with the best content and experience. By doing this, we are able to include YouTube videos and Facebook posts on our websites and make our pages load quickly and securely. It’s a win-win arrangement—similar to the way large fish let smaller fish called cleaner wrasses swim inside their mouths to feed on the debris between their teeth.

PETA doesn’t own YouTube, Facebook, or other Third Party Features, so if you use them, it means that you’re agreeing to their respective terms and conditions and privacy policies. Examples include, but are not limited to, the following:

• YouTube API Services to display YouTube videos (By interacting with a YouTube video player, you agree to the YouTube Terms of Service and Google Privacy Policy.)
• Intuit Mailchimp (By providing your e-mail address to PETA, you are acknowledging that you have read and you agree to the Intuit Global Privacy Statement.)
• Live Chat Inc.’s services (ChatBot and LiveChat) to communicate with you and share Personal Information, including, without limitation, IP address, device information, and chat content with Live Chat Inc. automatically. (By accessing or using the Resources, you acknowledge that you have read and you agree to the privacy policies of LiveChat and ChatBot.)

PETA uses the name, logo, and other marks of a third party in connection with this Policy and the Resources solely to identify them and the service(s) that they provide. No third party is otherwise affiliated with, connected to, or associated with PETA.

Does any Resource use “cookies,” “pixels,” or other similar technology?

Yes. Some Resources use cookies, pixels, or other similar technology. Cookies are text files that are sent to your browser by the Resources that help identify your computer. PETA and third parties use cookies to, for example, administer some Resources, track visitor movement, and gather broad demographic and performance information.

But if you’re wondering about the other kind of cookies, please visit PETA.org/Recipes for delicious vegan recipes. (You can even eat the dough—it’s egg-free!)

Pixels, often used in connection with cookies, are small hidden graphics on webpages that operate as Third Party Features and do things like measuring viewing statistics for a webpage. Cookies and pixels can enhance your experience by, for example, preventing you from having to log in or provide information each time you visit. They can also customize content based on your interests.

Did you know that cows can remember 50 members of their herd and will hold a grudge if one of them treats them badly? Unfortunately, our forms aren’t as smart as cows, but some of them do have a “Remember Me” or similar checkbox that you can click. If you do, a cookie will store Personal Information on the device you’re using, so you don’t have to re-enter your name, postal address, or email address the next time you fill out an Action Alert, for example. It saves you time.

PETA and third parties (including, but not limited to, Google, Meta, and DoubleClick) use cookies and pixels to display ads based on a user’s prior visits, to report how many times you see an ad, and to connect with ad services. These third parties may combine your Personal Information with other information, such as a mailing address, and provide PETA with that information so that we can send relevant marketing offers and other communications to you via e-mail and direct mail.

If you’d like to opt out of some cookies, you may be able to do so by visiting the Google advertising opt-out page and Network Advertising Initiative. You may also be able to configure the browsers or apps that you use to refuse cookies or to alert you when a webpage is attempting to send a cookie. (But just a heads-up—doing so may prevent the Resources from functioning properly.)

How does PETA protect my Personal Information?

PETA uses security measures to safeguard your Personal Information and protect it from loss, misuse, or alteration (not so different from the male Japanese pufferfish, who protects his mate’s eggs by creating ornate circular patterns on the ocean floor that reduce current flow up to 25%).

Does PETA share (i.e., rent, sell, or trade) my Personal Information?

PETA does share your Personal Information with other PETA entities (and sharing is a good thing, as hermit crabs know—they line up by size to switch shells when they outgrow theirs) and occasionally makes the names and postal addresses of donors available to other reputable advocacy and nonprofit organizations or commercial companies. PETA may also provide third party service providers that we engage to support our activities with your Personal Information in order to allow you to, for example, use Third Party Features or make a donation by credit card to PETA.

How can I correct my Personal Information maintained by PETA?

If you are a member, the easiest way to correct or change your Personal Information is to visit the members’ section of PETA.org. You can also contact our membership services team at [email protected] or 757-622-7382.

If you are not a member, please e-mail [email protected].

How do I unsubscribe from e-mail lists?

You can unsubscribe from an e-mail subscription by following the instructions included in the e-mail you receive or by e-mailing [email protected]. Please note that you may continue to receive e-mail subscriptions for some time while your unsubscribe request is being processed.

How can I ask PETA to stop using and/or to delete my Personal Information?

To request that PETA stop using and/or delete your Personal Information, e-mail [email protected] or call 757-622-7382, and a representative will be in touch to discuss your request and how it may impact PETA’s ability to communicate with you and your access to and use of the Resources. You will need to provide a reasonable amount of Personal Information so that we can verify your identity and records in connection with your request.

How can I ask PETA additional questions about this Policy or my Personal Information?

If you have any questions about this Privacy Policy or your Personal Information, please e-mail [email protected], call us at 757-622-7382, or send us a letter at the address below, and a representative will be in touch.

PETA
501 Front St.
Norfolk, VA 23510

Data Privacy Laws Addendum

PETA complies with state laws applicable to our use of your Personal Information (a “Data Privacy Law”). The processes and options in this Addendum are available only if, and solely to the extent that, the state you live in has a Data Privacy Law governing PETA and its use of your Personal Information. Nothing in this Addendum or Policy shall restrict PETA’s ability to comply with any law or order nor require the disclosure of any confidential or proprietary information.

PETA processes the following categories of Personal Information for the purpose(s) identified.

PETA shares with third parties the following categories of Personal Information.

PETA sells the following Personal Information.

PETA occasionally rents or exchanges names and postal addresses of supporters with other reputable nonprofit or commercial organizations to expand our reach and supporter base. You may opt-out of the sale of this Personal Information by e-mailing [email protected].

PETA processes the following Personal Information for targeted advertising:

You may opt-out of the processing of this Personal Information for targeted advertising by e-mailing [email protected].

PETA processes the following Personal Information for profiling or other automatic decision-making purposes:

Engagement analysis is used to personalize supporter experiences and recommend actions or giving levels. You may opt-out of the processing of this Personal Information for profiling or other automatic decision-making by e-mailing [email protected].

PETA does not knowingly process Personal Information deemed “sensitive” under Data Privacy Laws, such as Personal Information revealing your ethnic background, national origin, religious beliefs, mental or physical condition or diagnoses, sexual orientation or gender, genetic or biometric data, or precise location data, or Personal Information of a child under the age of 13. Please e-mail [email protected] if you think you may have shared with PETA Personal Information that could be deemed “sensitive” under a Data Privacy Law.

Please e-mail [email protected] to exercise rights that may be available to you under a Data Privacy Law (be sure to identify the Data Privacy Law or the state in which you live), such as:

1. Provision of information, including:
   • Confirmation as to whether PETA is processing or has processed your Personal Information, and if so, the categories of Personal Information it is processing or has processed
   • A list of specific third parties to whom PETA has disclosed your Personal Information
   • A portable and readily usable copy of all of your Personal Information that PETA has processed or is processing
2. Asking PETA to perform activities with respect to your Personal Information, such as:
   • Correcting inaccuracies in your Personal Information
   • Deleting your Personal Information
   • Opting you out from certain processing activities, such as targeted advertising, sale of information, and profiling and other automated decision-making that produces legal effects or similarly significant effects
3. Revoking consent you previously provided PETA to process your Personal Information

PETA may ask you for additional information to authenticate your request, your identity, and your state of residency, including a photo or other identification. A request is not deemed received until PETA receives such information. PETA will not authenticate opt-out requests but may deny them if it has a good faith, reasonable, and documented belief that such request is fraudulent. PETA may charge a fee to satisfy a request where permitted by law. A parent or legal guardian may exercise the rights of a child for whom they have legal responsibility.

PETA will respond to a valid, complete, and if necessary, authenticated request (a “Personal Information Request” or “Request”) without undue delay and within (a) 45 days after it receives the Request (the “Original Request Response Period”) or (b) 90 days after it receives the Request if reasonably necessary to comply with the request (the “Request Extension Period”.) PETA will let you know within the Original Request Response Period if it needs to use the Request Extension Period and the reason(s) the extension is required.

PETA will inform you if and why it declines to or cannot act in response to your request within the Original Request Response Period. You may appeal such a decision within a reasonable time not to exceed 45 days of the date PETA informed you of the decision (the “Appeal Period”) by replying to the decision. PETA will approve or deny an appeal validly submitted within the Appeal Period (an “Appeal”) within 45 days of its receipt of the Appeal unless the Data Privacy Law governing the Appeal allows for a greater period (the “Appeal Response Period”; see the table below). If PETA denies your Appeal then you may have the option to complain to a government authority in your state (see the table below).

PETA may keep a record of any deletion Request and a minimal amount of Personal Information to ensure that all Personal Information remains deleted. PETA may maintain any information that does not constitute Personal Information or is otherwise exempt from the relevant provisions of a Data Privacy Law.

Finally, please see additional information relevant to your state in the table below.