PETA is calling off our campaign against POM Wonderful after the company announced that it will permanently end all animal tests. There follows a brief synopsis of our campaign against the juice company in dramatic form. For a longer, less dramatic synopsis of the campaign, click here.
POM Wonderful: Let’s damage the arteries of male rabbits and induce them with erectile dysfunction in order to make health claims about our juice.
PETA: Um… WTF?
PAMELA ANDERSON: Considering the cruel experiments on animals that POM is funding, I’m calling on everyone to get Naked instead.
PETA: Meaning, like, Naked Juice, which doesn’t test on animals. Frutzzo and Old Orchard are great alternatives too.
REUTERS: Whole Foods Market Inc., the largest natural and organic grocery chain, told Reuters it had decided to stop selling POM Wonderful pomegranate juice and associated tea blends by April 1 if POM continued to fund studies that might include animal testing.
POM: POM Wonderful pomegranate juice has ceased all animal testing.
PETA: Can we have that in writing?
POM: Neither POM Wonderful nor its related entities provide funding for ongoing animal testing on POM Juice (or POM Tea). Moreover, there are no plans to do so in the future.
PETA: Hooray! Thanks.
To tell the truth, the campaign was a little more hard-fought than that, but that’s the general idea. This is a major victory, and a huge thank you is also due to everyone who participated in demonstrations, handed out information, contacted POM about this issue, and boycotted POM products. When we win a major campaign at PETA, that often means free vegan pizza for everyone, so fingers crossed that upper management doesn’t forget about that small, but important detail in all the excitement.