Beverage Leader Coca-Cola Drops Animal Tests

July 2007

Coca-Cola had a history of conducting invasive and deadly animal experiments–including cutting open chimpanzees’ faces in order to conduct taste tests and force-feeding chemicals to rats to test “caramel color”–none of which is necessary or required by law.

After discussions with PETA and after we learned that Coca-Cola was funding a deadly physiology test on sour taste reception in rats, Coca-Cola wrote: “I want to assure you that The Coca-Cola Company does not conduct animal tests and does not directly fund animal tests on its beverages. … We are sending letters to our partners and research organizations who may conduct safety evaluations on … ingredients insisting they use alternatives to animal testing, when such testing is both available and accepted by governments. … Recently senior management became aware that research involving rats was being conducted as part of a grant we had funded at Virginia Commonwealth University to study taste reception. We have contacted the University and have discontinued our funding.”

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind