People For The Ethical Treatment of Animals

A trio of nearly nude PETA supporters covered in “blood” and lying on giant meat trays wrapped in cellophane—complete with spoof “humane” labels—took aim at a bogus certification scheme used to market the flesh of animals and dupe Whole Foods shoppers into paying more for the same old cruelty.

Ahead of the Running of the Bulls and 60 subsequent bullfights at the San Fermín festival in Pamplona, Spain, animal advocates joined forces to recreate the Pietà—Michelangelo’s depiction of the Virgin Mary cradling the body of Jesus Christ—but instead of Jesus, she was mourning a “dead bull” as dozens of other “bloody bulls” lay “lifeless“ in a pile around them.

On Independence Day, PETA supporters crashed Nathan’s Famous Hot Dog Eating Contest to distribute hundreds of tasty vegan hot dogs and challenge hungry spectators to enjoy a free, flavorful Fourth that is also animal-friendly.

PETA supporters and an adorable, giant unicorn proved how magical vegan pizza can be by handing out over 1,000 free slices covered in tasty dairy-free cheese outside Domino’s restaurants around the country for a National Pizza Party.

Shoppers got an eyeful when a PETA supporter dressed as a “bruised and bloodied” sheep was forcefully pinned down and roughly “sheared” in front of the Urban Outfitters store to highlight the violence sheep endure in the wool industry.

PETA’s Emergency Response Team fielded an after-hours call reporting a “rescue” property in rural Virginia, where dozens of dogs were confined in deplorable conditions, many without access to water, shade, or shelter. PETA helped coordinate a collaboration between animal protection groups and the local Sheriff’s Office, which resulted in the removal of almost 50 dogs.

A larger-than-life imprisoned “marmoset” joined PETA supporters outside The New York Historical Society during a University of Massachusetts–Amherst (UMass) event calling on Chancellor Javier Reyes to end bizarre and pointless experiments on marmosets in UMass’s Agnès Lacreuse’s laboratory.

Shoppers are in for a sci-fi spectacle when walking, talking robot calf Charli XC Cow hoofs it to ask customers, “Are you wearing my mother?” The robot, which features a state-of-the-art 3D-printed head, describes how the leather industry exploits cows—and breaks into a celebratory dance whenever someone says they’re wearing vegan clothing.