This Bizarre Dairy Farm Image Looks Like a ‘Black Mirror’ Episode

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This disturbing image of a cow strapped into VR goggles isn’t from ‘Black Mirror’—it’s a real-life horror show.

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Kroger’s Latest Shareholder Is … PETA! Here’s Why

Kroger’s top brass is being urged to reconsider the company’s relationship with Plainville Farms—a supplier whose workers abused birds for fun—by its new shareholder: PETA.

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PETA Latino Brings Holiday Cheer to Three Cities via Free Vegan Meals

To ring in an animal-friendly Nochebuena, PETA Latino hosted three massive vegan roast giveaways! See how they brought vegan cheer this year.

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Study Links Consuming Fat From Animals With Higher Risk of Strokes

A study that links eating fat from animals with a higher risk of a stroke proves yet again that our fellow animals are NOT food.

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Were You Misled by Plainville Farms’ ‘Humane’ Advertising? Let Us Know

If you bought Plainville Farms products based on the company’s promises of humane animal treatment, we want to hear from you.

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Bigotry begins when categories such as race, age, gender, disability, sexual orientation, or species are used to justify discrimination.

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First Nipples, Now Heads—If You’re Sick of Finding Body Parts in Your Food Orders, There’s Only One Option: Go Vegan

A pizza joint customer’s Facebook photos showing an apparent severed head mixed in with the chickens’ wings she’d ordered have folks heated: “[T]he cognitive dissonance is real here.”

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PETA Reveals How Animals Really Die in Slaughterhouses, Disproving ‘Humane’ Claims

Despite the suffering experienced by animals in slaughterhouses, Smithfield Foods and other companies try to mislead customers into believing that their products are “humane.”

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‘Eating Our Way to Extinction’ Is Here: How to See the Eye-Opening Climate Doc

After the conclusion of “Eating Our Way to Extinction,” one viewer simply said, “I can’t imagine how anyone could ever eat fish again after watching this.”

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Body Cam Video Exposes Pigs’ Torment Following Fatal Wreck: ‘That’s Probably … a Broke Pig … Laying There’

Body-cam video obtained by PETA shows what officers saw at the scene of a slaughterhouse-bound truck wreck: “That’s probably … a broke pig … laying there,” one observed.

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‘Humane’? ‘Stress-Free’? New PETA Billboard Shoots Holes in Turkey Company’s Flimsy Attempts at Humane Washing

Does a farmworker’s simulation of masturbation with a dying female bird sound “humane” to you? PETA’s new billboard invites folks to see the undercover footage and decide for themselves.

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A Potential ‘Catastrophe’: PETA Comes for Butterball Over Whistleblower Revelations

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“Super tom” turkeys, “catastrophes,” and pointless prayers—a whistleblower report has PETA urging Butterball not to pile more pain on top of the systemic abuse already inflicted on birds.

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Historic Progress! 300 Million Animals to Benefit From Plans to Ban Cages in the EU

This could be the end of the “cage age” for over 300 million animals, and although raising and killing animals for food is always inhumane, this is a step in the right direction! See how PETA affiliates helped set these plans in motion.

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Baby Chicks’ Dead Bodies Cover Floor of Filthy Shed (Eyewitness Video)

Severe injuries, dead and dying chicks, rotting bodies scattered on the feces-covered floor of dank, dark sheds: THIS is what you’re supporting when you buy chicken.

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Are Parasites in Your Meal? Ditch Fish Before Your Food Feasts on You!

Dangerous parasites may worm their way into fish flesh. Catch kindness, not worms, by eating only vegan seafood.

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These Food Scientists Keep Fish Alive and Oceans Thriving—Here’s How

The end of fishing? These food scientists are making it happen. Here’s how vegan fish and cell-based shrimp keep fish alive and help oceans thrive.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind