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1980

PETA is formed and organizes the first World Day for Laboratory Animals protest in the U.S. and the first demonstration against chicken slaughter at Arrow Live Poultry, which was subsequently closed, in Washington, D.C.

1981

PETA conducts an undercover investigation exposing the suffering of the Silver Spring monkeys in a Maryland research facility, resulting in the first-ever police raid on a laboratory.

1981

A PETA undercover investigation results in the first conviction of an experimenter for animal abuse and the first withdrawal of federal research funds because of cruelty to animals.

1982

PETA makes legal history by filing the first-ever lawsuit to become the guardian of animals used in experiments.

1983

PETA gets a U.S. Department of Defense underground “wound lab” shut down and achieves a permanent ban on shooting dogs and cats in military wound laboratories.

1984

PETA closes down a Texas slaughterhouse operation in which 30,000 horses were trucked in and left to starve in frozen fields without shelter.

1985

After PETA publicizes the gross mistreatment of animals at City of Hope in California, the government suspends more than $1 million of the laboratory’s federal funding.

1986

As a result of PETA’s campaign, the SEMA research laboratory in Maryland stops confining chimpanzees to isolation chambers.

1987

PETA stops a plan by Cedars-Sinai, California’s largest hospital, to ship stray dogs from Mexico to California for experiments.

1988

For the first time, PETA conducts a year-long undercover investigation at Biosearch, a cosmetics and household product testing laboratory, uncovering more than 100 violations of federal and state anti-cruelty laws.

1988

PETA President Ingrid Newkirk addresses some of the 35,000 people attending PETA’s Animal Rights Music Festival at the Washington Monument on June 11, 1988. It’s a breakthrough event that puts PETA on the pop-culture radar screen, with extensive coverage on MTV, thanks to headliners The B-52s, Natalie Merchant, and Howard Jones.

1989

PETA persuades Avon, Benetton, Mary Kay, Amway, Kenner, Mattel, and Hasbro to stop testing on animalsNote: Many of these companies have started testing on animals again in order to sell their products in China.

1990

After PETA exposes the backstage beating of orangutans by Las Vegas entertainer Bobby Berosini, his wildlife permit is suspended and his show closes.

1990

PETA’s first sensational vegetarian commercial is “Meat Stinks” with Grammy winner k.d. lang in July 1990. The spot gets her banned on country radio networks but draws such massive coverage that her album goes gold! Her gold record still adorns the walls of the Sam Simon Center, PETA’s Virginia headquarters.

1991

PETA’s “Silver Spring monkeys” case marks the first animal experimentation case ever heard by the U.S. Supreme Court.The court gives a unanimous, positive ruling

1992

PETA’s undercover investigation into foie gras production prompts the first-ever police raid on a factory farm. PETA convinces many restaurants to stop selling the vile product.

1992

PETA’s “Rather Go Naked Than Wear Fur” campaign is launched on the streets of Tokyo outside a Japanese fur expo on February 18, 1992. Led by PETA staff member Dan Mathews and Julia Sloane, the protest makes headlines around the world and leads to PETA’s iconic naked celebrity ad series.

1993

All car-crash tests on animals stop worldwide following PETA’s hard-hitting campaign against General Motors’ use of live pigs and ferrets in crash tests.

1994

A California furrier is charged with cruelty to animals after a PETA investigator films him electrocuting chinchillas by clipping wires to the animals’ genitals. In another undercover exposé, PETA catches a fur rancher on videotape causing minks to die in agony by injecting them with a weedkiller. Both fur farms agree to stop these cruel killing methods.

1994

Less than a month after PETA supporters occupy Calvin Klein‘s office in New York—an action that leads to a meeting between the designer and a PETA representative—Klein announces that he will no longer design with fur, the first major fashion designer to do so.

1995

PETA persuades Mobil, Texaco, Pennzoil, Shell, and other oil companies to cover their exhaust stacks after showing how millions of birds and bats have become trapped in them and been burned to death.

1995

PETA’s efforts lead to the first-ever cruelty charges filed against a factory farmer for cruelty to chickens for allowing tens of thousands of chickens to starve to death. The president of the company ultimately pleads guilty.

1996

Following PETA’s campaign, NASA pulls out of Bion—a joint U.S., French, and Russian experiment in which monkeys wearing straitjackets were to have electrodes implanted in their bodies and be launched into space.

1996

PETA convinces Gillette to observe a moratorium on animal testing after a colorful years-long campaign, including the presentation of shareholder resolutions at Gillette’s annual meetings and support from compassionate celebrities Paul McCartney, Lily Tomlin, Hugh Grant, and Elizabeth Hurley.

1997

A PETA investigation that documented the anal electrocution of foxes leads to the first-ever guilty plea by a fur rancher to cruelty-to-animals charges.

1998

PETA succeeds in getting Taiwan to pass its first-ever law against cruelty to animals after the group rescues countless dogs from being beaten, starved, electrocuted, and drowned in Taiwan’s pounds.

1999

Undercover investigations into pig-breeding factory farms in North Carolina and Oklahoma reveal horrific conditions and daily abuse of pigs, including the fact that one pig was skinned alive, leading to the first-ever felony indictments of farm workers.

1999

PETA conducts an undercover investigation into the Nielsen Farmspuppy mill in Kansas, which reveals extremely small enclosures and rampant sickness, abuse, and death. Our investigation leads to the closure of the facility and a $20,000 fine from the U.S. Department of Agriculture (USDA). The Nielsens are also “permanently disqualified from being licensed” by the USDA.

1999

PETA’s grassroots campaign, Congressional testimony, and scientific documentation drive the White House and the EPA to spare 800,000 animals from chemical toxicity testing in the high production volume chemical-testing program.

2000

Following the group’s investigation, PETA convinces Gap Inc., J.Crew, Liz Claiborne, Clarks, and Florsheim to boycott leather from India and China, countries in which leather production causes immense animal suffering.

2000

After a campaign that lasts 11 months and includes more than 400 demonstrations at McDonald’s restaurants in more than 23 countries, as well as advertising and celebrity involvement, McDonald’s becomes the first fast-food company to agree to make basic animal-welfare improvements for farmed animals.

2001

PETA persuades Burger King to adopt sweeping animal-welfare improvements, including conducting unannounced slaughterhouse inspections and giving hens more cage space.

2001

Shortly thereafter, following a vigorous PETA campaign, Wendy’s follows suit, announcing plans to change some of its rules regarding the handling and slaughter of the animals used for its food.

2002

PETA’s efforts lead to the confiscation of six undernourished polar bears from a tropical circus, in which they were underfed, whipped, and forced to perform in sweltering temperatures.

2003

Evidence submitted by PETA leads to the mandatory relinquishment of all 16 elephants used by the Hawthorn Corporation, an elephant-rental company.

2004

PETA persuades chemical companies and the U.S. Environmental Protection Agency to drop plans for numerous painful chemical tests, sparing tens of thousands of animals.

2005

Following PETA’s campaign, Honda, PUMA, Keds, and other companies pull their commercials featuring great apes. Several corporations pledge never to use great apes in advertising in the future.

2005

Thanks to PETA’s lengthy campaign to push PETCO to take more responsibility for the animals in its stores, the company agrees to stop selling large birds and to make provisions for the millions of rats and mice in its care.

2006

PETA convinces Polo Ralph Lauren to stop selling fur. The furs were pulled from store shelves and donated to those in need in Mongolia.

2007

After uncovering cruel experiments funded by major beverage manufacturers, PETA convinces POM Wonderful, PepsiCo, and Coca-Cola to end all animal tests.

2008

PETA elicits agreements to make major improvements in farmed-animal welfare from Safeway, Harris Teeterand the company that controls the purchase of chickens for KFCs in Canada, which also start offering faux-chicken menu items.

2008

The Ad Council signs PETA’s Great Ape Humane Pledge. In 2012, it extends its pledge to include a ban on all wild animals in advertising.

2008

PETA’s investigation into Aviagen Turkeys, Inc., part of the self-proclaimed “world’s leading poultry breeding company,” reveals that workers tortured, mutilated, and maliciously killed turkeys. Three former employees are indicted on felony cruelty-to-animals charges—the first felony charges for abusing factory-farmed poultry in U.S. history—and two become the first factory farmers to be convicted of abusing turkeys. One man is sentenced to one year in jail—the strongest penalty levied for abusing a factory-farmed animal in U.S. history—and all three are barred from owning or living with animals for five years.

2008

PETA investigates a pig-breeding factory farm in Iowa and uncovers horrific treatment of sows, boars, and piglets. The manager of the farm is fired, and the evidence results in 22 criminal charges against six workers, all of whom admit guilt and are sentenced to serve up to two years’ probation.

2009

PETA’s investigation into animal dealer U.S. Global Exotics prompts the largest animal seizure in history—more than 26,000 animals. The owner flees the country to evade federal charges

2009

After receiving the video of PETA’s exposé of extreme suffering in the trade in exotic-animal skins, Stockholm-based international retailer H&M becomes the first retailer to adopt a policy banning products made from exotic skins in all of its 1,800 stores worldwide

2009

After nearly a month of intense PETA campaigning against horrific combat training exercises conducted by the Bolivian military—in which live dogs are shown in a video tied down, repeatedly stabbed, and screaming in agony—the Bolivian Ministry of Defense ends the killing by issuing the military’s first-ever animal protection regulation, which “prohibit[s] all acts of violence, exploitation, [and] mistreatment that provokes the death of animals.”

2009

European Chemicals Agency spares up to 4.5 million animals from toxicity testing in a massive EU testing program after receiving documentation provided by PETA scientists.

© iStock.com/GlobalP

2010

A petition co-filed by PETA leads a court to determine that University of Wisconsin–Madison staff members may face prosecution for violating state law by killing sheep in decompression experiments.

2010

After discussions with PETA, Japan’s ITO EN, Ltd.—the world’s largest green-tea manufacturer—institutes a new policy prohibiting all animal testing. Also after discussions with PETA, Lipton tea soon follows suit.

2010

Following a year of vigorous campaigning, NASA cancels plans for a $1.75 million study in which dozens of squirrel monkeys would have been exposed to a harmful dose of radiation.

2010

Just one week after PETA releases the results of its shocking undercover investigation into Professional Laboratory and Research Services and files a complaint with the USDA, the North Carolina–based contract animal testing facility surrenders nearly 200 dogs and more than 50 cats and closes its doors. This is only the second time in U.S. history that a laboratory has been forced to surrender animals and shut down.

2010

Less than six months after PETA releases its undercover investigation into laboratories at the University of Utah, Utah legislators vote overwhelmingly to amend an archaic state law so that government-run animal shelters will no longer be forced to sell dogs and cats to laboratories on demand.

2011

The USDA fines Ringling Bros. and Barnum & Bailey Circus $270,000—the largest fine ever paid by an animal exhibitor—for violations of the Animal Welfare Act after PETA presents the agency with unequivocal evidence of animal abuse, including beatings, the negligent death of a lion, lame elephants forced to perform despite chronic pain, and a baby elephant who died during a training routine.

2011

PETA blows the lid off Ringling Bros.‘ violent training methods when a whistleblower shares photographic evidence from Ringling’s training compound revealing how baby elephants are torn away from their mothers and subjected to violent training sessions so that they will learn how to perform tricks.

2011

PETA releases video footage from an investigation showing how elephants used by Ringling Bros. are whipped, beaten, and yanked by heavy, sharp steel-tipped bullhooks behind the scenes prior to performing.

2011

In the first case of its kind, PETA, three marine-mammal experts, and two former orca trainers file a lawsuit asking a federal court to declare that five wild-caught orcas forced to perform at SeaWorld are being held as slaves in violation of the 13th Amendment to the U.S. Constitution. The filing—the first ever seeking to apply the 13th Amendment to nonhuman animals—names the five orcas as plaintiffs and seeks their release into their natural habitats or seaside sanctuaries.

2011

After intensive campaigning by PETA, the U.S. military ends the use of monkeys in the Army’s cruel chemical-attack training course.

2011

Our look into ferret dealer Triple F Farms, Inc., (the first-ever such exposé) leads to more than $44,000 in federal fines and payments.

2012

All the top 10 advertising agencies in the United States—McCann Erickson, BBDO, Y&R, DDB, Ogilvy & Mather, TBWA, Draftfcb, Grey, JWT, and Campbell Ewald – sign PETA’s Great Ape Humane Pledge, banning the use of great apes in their advertising.

2012

After meeting with PETA, apparel and accessories company Haband removes all down-filled items from among its offerings and becomes the first company to implement an official policy banning the sale of down feathers.

©Friedrich Mülln

2012

After PETA donates simulators to Egypt, the country ends all use of animals for medical trauma training.

2012

PETA exposes disturbing video footage taken by a whistleblower during a trauma training session conducted by military contractor Tier 1 Group for members of the U.S. Coast Guard, which shows the stabbing, shooting, and dismemberment of live goats. Following an official complaint from PETA, the USDA cites Tier 1 Group for violating the federal Animal Welfare Act for failing to provide the goats with adequate anesthesia before they were mutilated.

2012

After two years of PETA campaigns and a lengthy lawsuit brought by PETA and local residents, the Supreme Court of Puerto Rico nixes a plan by the Bioculture corporation to set up a monkey-breeding facility and sell monkeys to U.S. laboratories.

2012

By funding scientists to train Chinese government officials in the use of non-animal testing methods, PETA launches an effort to stop China from requiring tests on animals for cosmetics and household products. As part of its effort, PETA convinces cosmetics company Urban Decay to reverse its decision to sell its products in China, and John Paul Mitchell Systems pulls out of the Chinese market rather than having its products tested on animals.

2012

PETA’s exposé documenting that cosmetics companies were secretly paying for tests on animals in China and our funding of scientists to train officials there lead to that nation’s acceptance, by the end of 2012, of its first non-animal tests for cosmetics ingredients.

2012

Following PETA’s investigations and campaign, a sweeping set of reforms is introduced and accepted by many horse-racing tracks, including softer whips and limitations on whipping, increased drug testing, and mandatory horse ambulances on the track.

2012

Our Caboodle Ranch, Inc., hoarder case leads to the seizure of 700 cats (among the most ever in U.S. history), felony cruelty charges, and the closure of the ranch.

2012

The horse-racing industry implements its first-ever industry-supported retirement plan for thoroughbreds.

2012

The Kentucky Horse Racing Commission bans the use of furosemide, or Lasix, a commonly used drug that can mask other drugs and lead to horse breakdowns.

2012

After decades of conducting cruel experiments and just six months after PETA purchases stock in the company in order to introduce a shareholder resolution on animal testing, BIOQUAL announces that it will end its use of chimpanzees. Formerly known as SEMA, BIOQUAL was first exposed in 1986, when PETA released footage of chimpanzees locked inside tiny isolation chambers at the facility. 

2012

After two horses die on the set of the HBO horse-racing series Luck, PETA goes public with information obtained by whistleblowers as well as necropsy reports from the racing board revealing that older, arthritic horses had been used in dangerous and deadly racing sequences and that the horses appeared not to have been provided with adequate protection. After a third horse dies on the set, HBO announces the cancellation of Luck and ceases all production on the series.

2012

After a long and hard-fought battle by PETA, the Animal Legal Defense Fund, and concerned citizens, Ben the bear is rescued from abhorrent conditions at a North Carolina roadside zoo. FedEx transports Ben free of charge (dubbing the mission “Bear Force One”) to the Performing Animal Welfare Society’s beautiful accredited wildlife sanctuary in northern California. There, Ben will live out the rest of his days splashing in his own pool, basking in the sun, and rolling in the grass in a 2-acre habitat designed especially for him.

2012

After a two-month PETA undercover investigation documenting that thousands of animals were being neglected and dying and many more are being cruelly killed, law-enforcement officials raid Global Captive Breeders—a company in Lake Elsinore, California, that bred and sold reptiles and rats for the “pet” trade. This results in the largest rescue of neglected rats in U.S. history and the largest seizure of animals, including more than 600 reptiles and 18,000 rats, ever in California. Local authorities charge the owner and manager with a total of 223 felony cruelty-to-animals and related charges.

2012

PETA prevails in a lawsuit against the U.S. Fish and Wildlife Service for illegally issuing captive-bred wildlife permits. This victory allows PETA to keep a closer eye on animals bred in captivity, weigh in on permit applications, and bring legal challenges against permits that are improperly issued to Ringling Bros., SeaWorld, Have Trunk Will Travel, and other animal abusers.

2013

After years of imprisonment in concrete pits at Chief Saunooke Bear Park in Cherokee, North Carolina, 11 bears were finally freed following a years-long campaign and PETA undercover investigation that forced the roadside zoo to pay a fine and surrender its exhibitor’s license to settle more than a dozen charges for violations of the Animal Welfare Act. After a private benefactor generously offered to purchase the bears, they were quickly transferred to their new home at the International Exotic Animal Sanctuary in Dallas, where they can now walk through tall grass, dig in the dirt, climb trees, take a dip in a pond, and just live as bears are supposed to live.

2013

After a whistleblower works with us on our Southern Quality Meats, Inc., case, the U.S. Department of Agriculture cites the facility for violating federal law. As a result, the slaughterhouse shuts down.

2013

PETA—along with the Animal Legal Defense Fund, investigative journalists, a political journalist, a university history professor, and animal rights advocate Amy Meyer, who had recently been arrested for filming a downed cow at a Utah slaughterhouse—files a groundbreaking lawsuit challenging Utah’s “ag-gag” law, which prohibits the documenting of animal abuse at agricultural operations. The plaintiffs contend that this agribusiness law amounts to an unconstitutional attack on investigators’ First Amendment rights.

2013

Following decades of campaigning by PETA, the U.S. Army announces that it will reduce its use of animals for deadly trauma training exercises and restrict training for many military personnel to exclusively modern non-animal methods.

Baby Alpaca | Tinted Glass | CC BY 2.0

2013

After hearing from PETA that many sheep used for their wool endure a painful procedure called “mulesing,” in which huge chunks of skin and flesh are cut from their backsides without any painkillers, more than 50 national and international clothing retailers, including Abercrombie & Fitch, Liz Claiborne, H&M, Kenneth Cole, Perry Ellis International, and Express, state that they will use wool that comes only from nonmulesed sheep, as the industry begins to phase out the cruel practice.

Patty Mark/ALV.org.au

2013

The scientific and regulatory expertise of PETA and its affiliates are consolidated to form the PETA International Science Consortium Ltd. Accepted as an accredited stakeholder with the agency that oversees the largest chemical testing program in the world, the Science Consortium works with industry, private research facilities and governments to promote non-animal tests around the world.

2013

Following PETA’s efforts to end dehorning in the dairy industry, in which calves have their horn buds burned off with no pain relief, companies such as Chipotle, Peet’s Coffee & Tea, and Amy’s Kitchen begin to pressure their suppliers to stop this cruel mutilation. Aurora Organic Dairy, the leading producer of private-brand organic milk and butter, is now breeding exclusively with bulls who carry the hornless gene.

2013

In 2013, the Los Angeles City Council voted unanimously to support a bullhook ban showing PETA’s undercover footage of baby elephant training during the hearing. The ban, which goes into effect in 2017, is the first to pass in a major city where Ringling Bros. travels.

2013

Our Osborne Farm, Inc., case causes the dairy farm to be cited for violating state law and then to close (the first such closure following an exposé).

2013

Following PETA’s groundbreaking investigation from 2010, three pigeon racing organizers pleaded no contest to charges of commercial gambling—the first time in history that anyone has been held responsible for illegal conduct associated with cruel pigeon races.

2013

PETA’s 2013 exposé of Taiwan’s pigeon racing industry resulted in a national sweep of pigeon racing clubs. Police confiscated cash and equipment and froze over $4.5 million of apparent illegal gambling proceeds in two clubs’ bank accounts.

2014

The first ever undercover investigation into the angora wool industry showed screaming rabbits being tied down and their fur ripped from their bodies, leading to a ban on its sale by more than 70 companies from around the world including H&M, Calvin Klein, and Tommy Hilfiger.

2014

In the wake of the 2013 release of the film Blackfish and PETA’s relentless campaign against marine animal abusement park SeaWorld reached a fever-pitch. As a result, public condemnation of SeaWorld led to a tanking stock price, and the company’s attendance, revenue, and profits continued to plummet.

2014

I, Chicken, the first-ever empathy-building virtual-reality experience—which allows people to view life from a chicken’s perspective before being sent to slaughter—travels to more than 150 universities across the US, including Harvard, Stanford, Brown, Dartmouth, the University of Pennsylvania, and Princeton.

2014

After intensive efforts led by PETA India and with scientific support from PETA US and the PETA International Science Consortium Ltd., India officially bans animal-tested cosmetics from being imported into the country. PETA India rallied support from scientists, ethical companies, celebrities, and powerful Indian government leaders.

2014

In a first of its kind, international exposé of the wool industry in both Australia and the US, PETA released shocking footage of sheep-shearers punching, stomping, and cutting gentle sheep—some of whom died and were kicked and dragged aside like garbage.

2015

Following an extensive PETA campaign to expose and end cruel and archaic brain experiments on cats at the University of Wisconsin–Madison, the federal grant money expired, the lead experimenter retired, and the embattled laboratory closed its doors for good. The remaining four cats in the laboratory were adopted into private homes.

2015

After 35 years of PETA protests against cruelty to elephants in circuses, Ringling Bros. and Barnum & Bailey Circus announced that in response to growing public concern over “how the animals are treated,” it will end elephant performances by 2018. PETA also caught Ringling’s abuse on video and released to the world a former Ringling trainer’s photos of the circus’s violent baby-elephant training.

2015

PETA launched a tour of its new “I, Orca” empathy project, which uses wireless Google virtual reality goggles to immerse participants in a world where they can swim freely in the ocean with their orca family. They will also meet an orca mother (voiced by Nurse Jackie star Edie Falco) who still mourns the baby who was stolen from her decades ago and sent to SeaWorld, where he has been sentenced to a miserable life in captivity. PETA took “I, Orca” on tour to cities near all three SeaWorld parks in the hope that after tourists and locals experience firsthand that SeaWorld means a lifetime of suffering for captive animals, they’ll choose to stick to animal-friendly entertainment.

2015

Our first exposé in Argentina causes Patagonia to drop its wool supplier.

2015

After our Deployment Medicine International trauma training case, the contractor is barred from all federal contracts for 15 years.

2015

Following PETA’s exposé, the National Institutes of Health ends more than 50 years of infant-monkey maternal-separation studies.

2015

PETA secures the first conviction for the production and distribution of disturbing “crush videos,” after supplying evidence to law-enforcement officials in Houston and encouraging federal authorities to press charges against Ashley Nicole Richards for violating the Federal Animal Crush Video Prohibition Act of 2010.

2015

PETA files a groundbreaking lawsuit asking a U.S. federal court to declare Naruto—a free-living crested macaque—the author and owner of the internationally famous “monkey selfie” photograph, which he took using a photographer’s unattended camera. The aim is to get the court to declare a nonhuman animal the owner of property (the copyright of the photograph), rather than a mere piece of property himself.

2015

In a landmark victory, PETA succeeds in getting a federal court to strike down Idaho’s “ag-gag” law as an unconstitutional violation of the First and 14th amendments to the U.S. Constitution. This is the first time that a court has declared an “ag-gag” statute unconstitutional.

© iStock.com/Tsekhmister

2016

After 35 years of PETA protests against cruelty to elephants in circuses, Ringling Bros. and Barnum & Bailey Circus ends elephant performances and takes the elephants off the road in response to growing public concern over “how the animals are treated.”

2016

After years of intense PETA-led campaigns—including demonstrations, celebrity outreach, and our cutting-edge “I, Orca” virtual reality project—SeaWorld announces that it will end its orca-breeding program. This means that the current generation of orcas imprisoned in SeaWorld’s tanks will be the last.

2016

Following appeals from PETA scientists, the Indian government changes its drug testing requirements to avoid duplicative testing on animals for new drugs and saves many thousands of animals from laboratory experiments.

2016

Following a PETA campaign that saw the end of year-long pesticide poisoning tests on dogs in 2007 in the U.S. and in 2013 in the E.U, PETA scientists succeeded in also convincing the Canadian government to end this testing, thus sparing hundreds of dogs from being forced to eat pesticide-laced food or inhale pesticide fumes every day for a year before being killed and dissected.

2016

PETA scientists’ work with EPA and industry results in EPA announcement to reduce – and ultimately – eliminate the use of animals in lethal testing in which animals receive toxic doses of pesticides on their skin and in their eyes as well as being fed or forced to inhale these chemicals.

©iStock.com/filo

2016

The Environmental Protection Agency (EPA) formally announced its plan to incorporate results from non-animal methods in its Endocrine Disruptor Screening Program as a step towards its stated goal of developing a set of in vitro methods to replace all animal studies in the program. The EDSP, as it is known, requires the testing of more than 10,000 chemicals for possible effects on the body’s hormonal systems, and in its original form, had the potential to kill millions of animals. EPA’s announcement means the agency is largely following the roadmap that PETA scientists have laid out for the program over the past decade through ongoing meetings with EPA, participation in working groups, submission of numerous technical documents, and the publication of several articles.

2016

Following a PETA India investigation documenting the abuse of thousands of horses, donkeys, and mules in antitoxin production, the PETA International Science Consortium funds the development of a non-animal replacement for the diphtheria antitoxin, ordinarily made by repeatedly injecting horses with toxins and drawing large volumes of their blood.

2016

After years of PETA campaigning, funding and promoting non-animal testing methods, The Frank R. Lautenberg Chemical Safety for the 21st Century Act is signed into law. By modernizing the American system of chemical toxicity testing and requiring, for the first time, that the Environmental Protection Agency reduce and replace the use of animals, the law will spare tens of thousands of animals the agony of chemical testing.

© iStock.com/Ericx

2016

Following years of complaints from PETA, the USDA revokes the exhibitor license of The Mobile Zoo in Alabama. As a result, neither the facility nor its operator can ever again legally exhibit warm-blooded animals—the only ones covered under the federal Animal Welfare Act.

2016

In a landmark case following the release of a PETA exposé, at least six shearers were charged with a minimum of 70 counts of cruelty to animals for the first time in history. The exposé documented that wool industry workers in Australia beat scared sheep in the face with electric clippers and punched and stomped on their heads and necks. The first five defendants pleaded guilty. The first to be sentenced was banned from shearing or being in charge of farmed animals for two years.

© iStock.com/matthewleedixon

2016

Until recently, rats were being used in cruel experiments to test—of all things—raspberries. The National Processed Raspberry Council and the Washington Red Raspberry Commission had been funding misguided experiments that looked at the effects of raspberries on everything from diabetes, obesity, and cardiovascular disease to balance and coordination. But following discussions with PETA, both groups have confirmed that they will no longer fund experiments on animals.

© iStock.com/GlobalP

2017

Citing a “dramatic drop” in ticket sales, Ringling Bros. and Barnum & Bailey Circus announced that it was shutting down after 146 years. PETA has targeted Ringling for over three decades, holding protests outside every performance; publicizing photos and videos showing trainers beating, striking, hooking, whipping, and roughly handling animals; and lobbying for bans on bullhooks and animal performances. We filed more than 130 formal complaints against the circus with the USDA, met with the agency numerous times, and documented gross neglect, prolonged chaining, and animal deaths—including those of a baby elephant who died after breaking his legs during training, another who was forced to perform while fatally ill, and a lion who died of heatstroke in a Ringling boxcar.

2017

PETA pressed, and we got results: Multibillion-dollar pharmaceutical and medical-device maker Sanofi has committed to not killing animals anymore in training sessions for sales personnel. This comes after PETA uncovered evidence that the company was using live animals to demonstrate invasive medical-device procedures for sales representatives.

© iStock.com/Byrdyak

2017

Hundreds of animals in four developing countries will no longer be cut apart and killed in medical training courses, thanks to PETA’s donation of eight state-of-the-art TraumaMan surgical simulators, worth $200,000. This brings the total number of countries that have ended the use of dogs, pigs, goats, and sheep for crude medical training to 20, following our donations of more than 100 TraumaMan simulators worth close to $3 million over the last three years.

2017

Following an extensive, nearly four-year campaign by PETA, the Royal Australasian College of Surgeons (RACS) announced that it’s ending its use of animals for trauma training. This means no more cutting holes into the throats, chests, or limbs of live pigs and sheep. Thousands of people sent e-mails to RACS officials through PETA’s online action alert, more than 100,000 people signed a PETA Australia petition, and thought-provoking ads and protests featured numerous outspoken “pigs.”

2017

Following pressure from PETA and U.S. Rep. Lucille Roybal-Allard (D-Calif.), the U.S. Coast Guard has become the first branch of the military to suspend the shooting, stabbing, and killing of animals in trauma training drills while it studies available human simulators and other non-animal training methods that could be used instead. The Coast Guard confirmed that the moratorium came into effect after a PETA exposé prompted an official review by the agency.

2017

Just weeks after PETA contacted House Foods to ask it to stop conducting experiments on animals, the company ended its long-standing practice of force-feeding mice and injecting them with chemicals in order to make health claims about its products. House Foods’ animal tests date back to 1996.

2017

Following discussions with PETA, Wells Fargo ended its nearly 30-year sponsorship of the cruel and deadly Iditarod dog race. Months later, the cash-strapped event cut its purse by $250,000.

© CCI Entertainment

2017

Working with the company Good Clean Love, PETA convinces the US Food and Drug Administration to accept results from simple non-invasive skin tests on human volunteers instead of requiring that rabbits and guinea pigs be injected with lubricants. This precedent-setting ruling not only spared the lives of the specific animals who would have been used, but sets a clear guide to allow other companies to also use tests that don’t require animals.

© iStock.com/Luis-m-leonardo

2017

In just five years, PETA rescues its 60th bear. These bears were living in cages or filthy, cramped concrete pits at roadside zoos across the country. Now they can roam enriching habitats that are measured in acres, not feet.

2017

In the June 2017 issue of Corporate Counsel magazine, the PETA Foundation earned the magazine’s prestigious Best Legal Department of 2017 honor. In the history of the award, only one other nonprofit organization has ever won, and we are the first animal advocacy organization to earn the title. The magazine stated that the PETA Foundation attorneys have “fundamentally shifted the animal law landscape in this country.”

© Corporate Counsel Magazine

2017

In July, the U.S. District Court of Utah declared Utah’s ag-gag statue unconstitutional, finding that it violates the First Amendment’s free speech protections. The law was targeted specifically at PETA and undercover investigations, and prohibited gaining access to agricultural operations by false pretenses, such as by lying on an employment application, and filming once inside. This is the second time that a state ag-gag statue has been declared unconstitutional as a result of a lawsuit filed by PETA and others, and is a crucial victory to ensure that we can continue informing the public about the egregious cruelty that animals suffer behind closed doors.

2017

Following a 10-year PETA campaign that included three eyewitness investigations in South America, Israel has banned the import of beef from slaughterhouses that use the archaic and cruel “shackle and hoist” method of kosher slaughter.

2017

The PETA International Science Consortium co-hosts workshops and webinar series to develop replacements to using animals in inhalation toxicity testing and awards $400,000 worth of in vitro inhalation exposure equipment to four laboratories that will provide inhalation testing to companies without the use of animals for the first time.

2017

After several years of campaigning on behalf of a suffering elephant named Nosey, PETA rejoiced when Alabama authorities seized her from her neglectful handler, Hugo Liebel. She had been routinely forced to give rides and perform despite her aching, arthritic joints, but she’s now receiving the respite and care that she deserves at an accredited elephant sanctuary.

2018

General Mills agreed to ban all experiments on animals for the purpose of making health claims about its foods after talks with PETA about the cruelty of animal studies and their irrelevance to humans.

2018

Following years of pressure from PETA and U.S. Rep. Lucille Roybal-Allard (D-Calif.), the U.S. Coast Guard has become the first branch of the military to end the shooting, stabbing, dismembering, and killing of animals in trauma training drills. In public records obtained by PETA, the agency confirmed the ban in writing, adding that it will now use superior medical simulators in these training exercises.

2018

After PETA’s exposé led to the closure of The Pet Blood Bank in Texas, a filthy dog blood farm, and the rescue of 151 greyhounds, the greyhound racing industry adopted long-overdue standards on blood banks. The National Greyhound Association barred its members from directly sending greyhounds to any blood bank operation, established rules for the length of time dogs can be used for their blood, and requires spaying or neutering, veterinary exams, and subsequent adoption.

2018

PETA helped rescue 39 tigers, three bears, two baboons, and two chimpanzees from a hellhole roadside zoo operated by “Joe Exotic” of Tiger King infamy. All 46 animals were transferred to reputable sanctuaries.

2018

The Japanese government stops requiring year-long pesticide poisoning tests on dogs, sparing hundreds of dogs. The move came after PETA scientists provided extensive scientific support for doing so over the course of three years. Japan joins the U.S., the E.U., and Canada in dropping this requirement after urging from PETA.

© iStock.com/SbyvotaMN

2018

On March 2, 2017, we filed a complaint alleging that the city of Arcadia violated the California Environmental Quality Act when it adopted a program to trap and kill coyotes without first assessing the environmental impact that such actions would have. On April 4, the City Council rescinded its prior adoption and allocation of funds for the trapping program—which effectively mooted the substance of our case.

2018

After decades of campaigning against fur, we’ve reached a tipping point: Hundreds of major companies have banned it—including high-end designers Giorgio Armani, Gucci, John Galliano, Donna Karan, Donatella Versace, Michael Kors, and Jimmy Choo—and InStyle became the first major fashion magazine to ban it. Meghan Markle, the Duchess of Sussex, won’t wear it, and San Francisco and Norway both banned it, joining Bosnia and Herzegovina, Croatia, Germany, and Japan.

2018

PETA’s 2013 exposé of the angora wool industry, which revealed that rabbits scream in pain as they’re stretched across boards and their hair is torn out, led more than 330 brands worldwide to ban angora. These include the world’s three largest retailers—H&M, Gap Inc., and Inditex (which owns Zara)—as well as Stella McCartney, Topshop, ASOS, Forever 21, Ralph Lauren, and Italian luxury designer Gucci. Just one year after we released the video footage, exports were down 85 percent—numbers are now so low that trade information databases have stopped tracking angora. PETA’s campaign has decimated the industry.

2018

PETA’s 2018 video exposé of the mohair industry—which was the world’s first behind-the-scenes look into it—revealed egregious abuse in South Africa, the world’s top mohair producer. After learning from PETA that mohair is stolen from terrified angora goats—who are often cut open during shearing, dragged, thrown by the legs and tails, and mutilated before being killed—more than 300 brands around the world banned the fiber. Inditex, Zara, Topshop, Gap, H&M, ASOS, Ralph Lauren, Diane von Furstenberg, Brooks Brothers, Crate & Barrel, Esprit, Forever 21, Express, and UNIQLO are just a few of the kind companies to do so.

2018

In a monumental victory for animals, Chanel became the first major high-end fashion brand to ban exotic skins—including those from crocodiles, lizards, and snakes! Fashion icon and designer Victoria Beckham also pledged to stop using exotic skins in her designs, and luxury clothing brand Diane von Furstenberg pledged to stop using them as well. These victories follow decades of pressure from PETA and mean that countless animals will be spared a miserable life and a painful, violent death.

2018

Following Israel’s historic ban on “shackle and hoist” beef imports, the largest U.S. kosher certifier, the Orthodox Union (OU), announced that it would no longer accept beef from slaughterhouses that use that archaic and cruel method of kosher slaughter. The OU said that roughly one-third of the kosher beef that it certifies for import into the U.S. comes from South America—where PETA has conducted three investigations documenting the painful method.

2018

AirBridgeCargo Airlines enacted a policy banning the transportation of monkeys to laboratories anywhere in the world following a campaign in which tens of thousands of PETA supporters contacted the airline to urge it to stop participating in this sordid trade. On these types of flights, monkeys who were bred on squalid factory farms or taken from their families in the wild are crammed into small wooden crates and transported to laboratories, where they endure all manner of torment and are denied everything that’s natural and important to them.

2018

Following a PETA appeal, South Korea stopped requiring that dogs be subjected to a yearlong pesticide poisoning test. Japan, Canada, the EU, and the U.S. also eliminated this cruel test following discussions with PETA scientists, sparing thousands of dogs.

Freeimages.com/Sanja Gjenero

2018

Dove—one of the world’s most widely available personal care–product brands—bans all tests on animals anywhere in the world and is added to PETA’s Beauty Without Bunnies cruelty-free companies list. In addition, Unilever—which owns the Dove brand—bans all tests on animals not required by law for the rest of its products and is added to PETA’s list of companies “Working for Regulatory Change,” a category that recognizes businesses that test on animals only when explicitly required to do so by law, are transparent with PETA about any tests on animals that have been conducted and why, and work diligently to promote the development, validation, and acceptance of non-animal methods.

©iStock.com/stefan1234

2018

After meeting with PETA, AbbVie became the first pharmaceutical company to ban the use of the forced swim test—in which mice, rats, and other small animals are placed in beakers filled with water from which they can’t escape and are forced to swim in order to avoid drowning. The company posted this landmark new policy on its website. The meeting followed PETA’s submission of a shareholder resolution calling on the company to stop funding, conducting, or commissioning the cruel test.

Following a PETA Asia exposé of an elephant polo tournament in Thailand, PETA and our affiliates persuade a dozen companies—including IBM, Johnnie Walker, and Vespa—to drop their sponsorships. The tournament’s organizing body later announced that it won’t seek another permit, effectively putting an end to elephant polo in the country.

2019

As a result of PETA’s campaign—which led Jack Daniel’s, State Farm, Wells Fargo, and others to end their sponsorships of the cruel Iditarod—The Coca-Cola Company cut ties with the embattled race. The 2019 field of mushers is the smallest since 1989.

© CCI Entertainment

2019

Procter & Gamble’s iconic Herbal Essences brand is added to PETA’s Beauty Without Bunnies list of cruelty-free companies. And even though Herbal Essences is sold in China, where tests on animals are required for many products, the brand has worked within Chinese regulations to make sure that such tests will not be done on its products. Over the years, Procter & Gamble has shown a major commitment to ending the use of animals in tests wherever and whenever possible and has worked for years to develop and promote non-animal methods.

2019

In the first South Korea prosecutions of their kind, a supervisor, a worker, and the Jeju Livestock Cooperative were fined for killing horses in front of each other, following PETA’s investigation into the beatings and killing of racehorses at South Korea’s largest horse slaughterhouse. In addition, the Korea Racing Authority created a retirement plan and started funding a program to reduce the number of horses going from the racetrack to the dinner table.

2019

Brazil no longer requires a year-long pesticide poisoning test on dogs after hearing from PETA scientists, pesticide companies, and others that this experiment is unethical and unscientific. Brazil joins the U.S., Canada, the European Union, Japan and South Korea in dropping this test.

2019

After 20 years of PETA’s protests, campaigns, and dedicated scientific work, the U.S. Environmental Protection Agency (EPA) announces that it will stop funding and requesting tests on mammals by 2035 and allocate millions of dollars to fund the development of non-animal test methods. When PETA first started working on regulatory testing issues in 1998, animal rights organizations weren’t included as stakeholders and many researchers believed that we would never see an end to animal tests. This commitment from the EPA shows that PETA’s persistent push for ethics and good science have caused a shift in thinking, and we now have a roadmap to the end of animal testing.

2019

Following decades of pressure from PETA and hundreds of thousands of letters from our supporters, Macy’s banned fur! PETA’s campaign urging Macy’s to go fur-free started back in the 1980s—when we made it our prime target for Fur-Free Friday and activists were arrested for blocking the doors at its Herald Square store in New York and for disrupting its Thanksgiving Day Parade.

2019

A Taiwan court ruled against pigeon racers and organizers, concluding a four-year battle following a PETA investigation. At least 239 people faced prison or fines—the most ever prosecuted as a result of a single PETA investigation. More than a million pigeons die in Taiwan every year after they’re released in the middle of the ocean and forced to fly back home, even in typhoon-strength winds.

2019

A federal court ruled in PETA’s favor on every issue presented at trial in PETA’s lawsuit against Tri-State Zoological Park, holding that the Maryland roadside zoo violated the Endangered Species Act by failing to provide animals with adequate veterinary care, sanitation, companionship, and enrichment. Tri-State, which the judge described as “fetid and dystopic,” is now prohibited from owning or possessing endangered or threatened species in the future, and the surviving big cats—two tigers and a lion—were transferred to an accredited sanctuary.

2020

Dillan—a morbidly obese Asiatic black bear suffering from painful and life-threatening dental disease—was rescued from a small concrete cage at a Pennsylvania hunting club. He received the treatment that he desperately needed at The Wild Animal Sanctuary in Colorado, where he hibernated for the first time ever, and is now enjoying a beautiful habitat with acres to forage and explore with his new companion, a PETA-rescued bear named Lily. Since 2012, PETA has helped rescue over 70 bears.

2020

SeaWorld agrees to stop making trainers stand on dolphins’ faces and ride on their backs as though they were surfboards in cruel and demeaning circus-style shows. This victory follows a months-long PETA campaign that included a veterinary report, a shareholder question posed by Alec Baldwin, a shareholder resolution, numerous local ads, and e-mails from more than 133,000 of our members and supporters.

©dreamstime.com/Paul Brewster

2020

For the first time ever, a Scottish wool farmer pleaded guilty to cruelty to animals. A PETA Asia investigator had recorded him punching sheep in the face and threatening to slit their throats.

2020

A shearer who was caught on camera punching sheep and beating them in the face with heavy electric clippers during PETA’s 13th exposé of the wool industry pleaded guilty to cruelty to animals in Victoria, Australia, which is a leading exporter of wool to the U.S.

2020

After almost a decade in the making, a ban on the unattended tethering of dogs was passed in Halifax County, North Carolina. This new ordinance will be a game changer for the countless dogs suffering on chains in this large rural county. PETA worked closely with commissioners and law-enforcement officials to make this happen and spread the word with eye-catching billboards, fliers, radio ads, and more.

2020

The U.S. Environmental Protection Agency no longer requires a test in which birds are fed pesticide-laced food for days before being killed, sparing approximately 700 mallards and quails each year, after a paper the agency co-authored with the PETA International Science Consortium Ltd. showed that the test does not help protect the environment.

© iStock.com/Peter Davies

2020

In a landmark victory for horses, the Chicago City Council passes a ban on cruel and dangerous horse-drawn carriage rides, making the Windy City the largest city in the country to ban the archaic industry. PETA supported the Chicago Alliance for Animals’ push for a progressive ban every step of the way.

2020

Funding from the PETA International Science Consortium Ltd. contributed towards the creation of a first-of-its-kind 3D model of the deepest part of human lung. The model can be used to study the effects of inhaling different kinds of chemicals, nanomaterials, pathogens, and (e-)cigarette smoke, preventing tens of thousands of rats and mice from being confined to small tubes and forced to inhale them for hours, even repeatedly over several months, before being killed.

2020

The dominos of the big-cat cub-petting industry continued to fall as a result of PETA victories in the courtroom. PETA was two for two against cub petting, winning lawsuits against exhibitors who violated the Endangered Species Act (ESA) with their practices of separating cubs from their mothers and using them in public encounters. These victories allowed PETA to rescue 33 more big cats from three cub-petting facilities—all of which have subsequently shut down—and to set the first-ever federal precedent holding that prematurely separating big-cat cubs from their mothers, declawing them, and using them for public encounters are violations of the ESA. Since 2017, PETA has rescued a total of 75 big cats from roadside zoos. The message to all big-cat abusers is clear: With PETA on the case, their days of exploiting animals are numbered.

2020

After a first-of-its-kind undercover PETA investigation of one of the world’s largest alpaca wool producers revealed that crying alpacas were roughly shorn, cut open, and left bleeding from deep wounds, we persuaded major companies—including UNIQLO, Overstock.com, and ESPRIT—to make the compassionate decision to ban alpaca wool.

2020

Following a strong PETA campaign and e-mails from more than 280,000 of our supporters, the world’s leading beauty retailer, Sephora, bans fur eyelashes. This causes several beauty and eyelash companies to follow suit, including Velour, Coco Mink Lashes, and GladGirl. PETA had pointed out that fur used in false eyelashes typically comes from fur farms, where stressed animals frantically pace, circle endlessly, and gnaw on their own bodies inside cramped wire cages—until they’re gassed or electrocuted or their necks are broken.

© iStock.com/stephanmorris

2020

A new Virginia law prohibits keeping dogs tethered during certain weather conditions. Since 2016, PETA has worked closely with legislators, testifying in behalf of dogs kept tethered and vigorously lobbying for bills to protect them from cruelty and neglect. While we wish all dogs lived indoors with loving families, this law will help protect those forced to live outside.

2020

After PETA shares a horrifying video exposé of China’s badger-brush industry with companies, nearly 100 brands worldwide—including Morphe, NARS Cosmetics, and Sherwin-Williams—ban badger hair. PETA Asia’s investigation had revealed that in order to make makeup, paint, and shaving brushes, workers confine badgers inside small wire cages on farms. Slaughterhouse workers beat crying badgers over the head with a chair leg and slit their throats.

2020

The Taiwan Food and Drug Administration (TFDA) updated its health-food safety testing regulations, which will now prioritize widely recognized non-animal test methods—a landmark move that follows PETA’s recommendation to accept animal-free test methods approved by international regulatory bodies. With the TFDA’s adoption of our recommendation, there should be little to no health-food safety tests on animals in Taiwan going forward.

© iStock.com/artisteer

2021

ExxonMobil—a major Iditarod sponsor, giving $250,000 a year—confirms that 2021 will be the last year that it will sponsor the death race. Shortly thereafter, Craft Sportswear, Medical Park Family Care, and Anchorage Distillery drop their sponsorships as well. These victories follow the 2020 termination of sponsorships by Alaska Airlines, Baird Private Wealth Management, and Chrysler’s Anchorage dealership. The Iditarod has lost $350,000—nearly half—of its prize money in recent years as public condemnation of the race has grown.

2021

After hearing from PETA, biopharmaceutical giant Amgen confirmed that it had stopped conducting the forced swim test, in which small animals are typically dosed with a test substance, dropped into inescapable beakers of water, and forced to swim for their lives. Twelve of Amgen’s competitors, including Bayer, Johnson & Johnson, and GlaxoSmithKline, enacted bans against the test after PETA contacted them.

2021

PETA plays an integral role in a major victory when the U.S. Department of Justice (DOJ) seizes 69 protected big cats from Lauren and Jeff Lowe, operators of Tiger King Park, named after the Netflix docuseries that made the Lowes (and their exploitation of tigers) infamous. The DOJ’s search and seizure warrant was based in part on evidence obtained by PETA—including testimony regarding big-cat breeding in violation of a court order and evidence regarding the appalling condition of lions PETA rescued from the Lowes in 2020.

2021

In a groundbreaking constitutional case for animal rights, PETA filed a lawsuit against the federal government as a “next friend” to 30 barn owls being used in deadly brain experiments at Johns Hopkins University. PETA alleges that the loophole in federal law that allows the taxpayer-funded tests is unconstitutional and seeks protection from harm for the birds under the federal Animal Welfare Act, from which they are currently excluded.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind