Goodbye, ‘Karen’—Hello, Caring: PETA’s What’s ‘In’ and ‘Out’ List for 2021

Published by Elena Waldman.

Where can we even begin? This year has been so odd and eventful that some speculated we were living in a simulation—but PETA’s major triumphs for animals this year were very real.

During the global pandemic, we advocated tirelessly for animals, from stopping pharmaceutical companies from using the forced swim test to getting grocery stores to throw out coconut milk produced with monkey labor. We also launched our campaign urging Urban Outfitters to stop selling animal-derived materials, got more ordinances passed that ban chaining dogs up outside in all weather, and changed the way people eat, drink, and shop as well as where they go (right, no SeaWorld!).

We don’t know what 2021 will throw at us, but we do know we’re setting high goals to help animals. To continue an annual tradition, PETA is welcoming animal-friendly attitudes, trends, and behavior with this year’s list of what’s “in” and what’s “out”:



Being a “Karen” Being caring
Keto Veestro
Dogless White House First Shelter Dog (FIDO)
Roadside zoo visits Zoom visits
Captive orcas Animatronic dolphins
Furry J. Lo Vegan Lizzo
Goop’s vagina candle PETA’s wet dog candle
Designer minks Designer masks
Kopi luwak Kala namak
Willful ignorance Interspecies communication
Bingeing Tiger King Bingeing The Queen’s Gambit
Dangling frog guts in school Using SynFrog: It’s so cool!
Trophy hunting Treasure hunting
Wool from spitting Peruvian alpacas Fleece from recycled ocean plastics
Wet markets Farmers’ markets
Cat TV Talking Dog Buttons
Bone broth Fiber fuel
Paula Deen Tabitha Brown
Animal experiments Organs on a chip
Zebra crossings Wildlife bridges
Humanocentric Animalkind
Flying down to Rio Banning caged birds

Want to Make 2021 Your Best Year Yet?

Don’t support cruelty to animals in any way. Eat vegan, wear vegan, buy from cruelty-free businesses, refuse to support establishments that exploit animals for entertainment, and spread the animal-friendly good vibes by encouraging others to do so as well. To start the year off right, order our free vegan starter kit now:

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind