PETA Awarded a Telly for Ad That Beat Censorship and Exposed Animal Testing

Update: May 21, 2019

No one can stop PETA from exposing how animals in laboratories are burned, poisoned, crippled, blinded, and mutilated in senseless experiments. Not only are we unstoppable, our strong actions for total animal liberation are also rewarded!

PETA has received a Telly Award for our ad—created by Christian Carl and Justin Ebert in conjunction with Ray Productions—that features an unfortunate teddy bear playing a role inspired by the millions of animals who are experimented on every year. In the nongraphic ad (which can be seen below), the teddy bear is taken to a laboratory, where he’s strapped down, injected with chemicals, cut open, killed, and thrown away—which is exactly what’s done to real living, breathing, feeling animals every day in laboratories across the country.

Television and social media censors claim that real footage of laboratories infecting animals with diseases, addicting them to drugs, force-feeding them poison, cutting them open, and killing them is too disturbing for many people to watch. PETA’s ad creatively evaded the censors without jeopardizing our message. The ad blew up on social media and even appeared on TV stations near major facilities that use animals in cruel and worthless experiments in Maryland, Washington, and Wisconsin.

An Animal Is Someone, Not Something—Help PETA Save Animals From Laboratories

Tests that use animals delay the development of new, effective treatments for humans. These experiments do little more than terrify and hurt feeling, conscious beings who—just like you and me—want to live a life free from torment and pain.

Originally published on October 24, 2018:

Video streaming sites and social media platforms often flag PETA’s hard-hitting investigative videos for containing “graphic content.” But people need to know what happens to animals in laboratories so that they can help stop it.

In its latest collaboration with PETA, Christian Carl and Justin Ebert in conjunction with Ray Productions created a new must-watch video to help us beat the censors who block our content and hinder our efforts to expose abusive industries. They try to stop us from showing laboratories infecting animals with diseases, addicting them to drugs, force-feeding them poison, cutting them open, and killing them. PETA’s new video evades the censors by putting a cuddly teddy bear in the place of a real animal.

“The real-life ordeal that dogs, monkeys, and rats suffer through when cut open, poisoned, or burned and then killed in experiments are too graphic to watch and difficult to get onto social media,” says PETA’s Vice President of Laboratory Investigations Alka Chandna, Ph.D. “PETA’s new video allows the viewer to relate to the millions of animals who suffer in laboratories when there are superior, non-animal methods that could be used instead.”

Share PETA’s new video with anyone you know who needs to learn what happens to animals in laboratories but is afraid to watch actual laboratory footage.

teddy bear animal experimentation ad, y&r, vmly&r

Experiments on animals are about as useful as tests on teddies. As reported by the National Institutes of Health (NIH), drugs that prove safe and effective in animal experiments fail in humans 95 percent of the time because they don’t work or are dangerous.

PETA plans to use the new campaign to demand that NIH stop awarding nearly half its grant money to useless animal experiments, which are killing animals as well as the people who die while waiting for treatments or cures. Some of this irrelevant “research” includes injecting monkeys with cocaine, puncturing mice’s intestines, and purposely breeding dogs to develop crippling canine muscular dystrophy.

Tell your congressional representatives to mandate that NIH stop wasting your taxpayer money on cruel, useless animal experiments and instead fund advanced modern research.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind