From pop queen (and PETA supporter!) Kesha to superstar couple Gwen Stefani and Blake Shelton to Questlove of The Roots, some of the biggest names in music couldn’t get enough of vegan fashion at this year’s exclusive GRAMMYs® gift lounge.
To remind GRAMMY® presenters and performers that you don’t need animal fur or feathers to stay warm and stylish this winter (or ever), PETA partnered with vegan outerwear brand and PETA Business Friend NOIZE to hand out beautiful vegan coats and encourage stars to be 100% animal-free this season. To top off the look, each celebrity received a PETA-branded “ANIMAL” beanie.
Other celebrities who stopped by PETA’s booth to learn more about animal-free fashion included Aerosmith, Yolanda Adams, Alice Cooper, Gavin DeGraw, Melissa Etheridge, Luis Fonsi, Imogen Heap, Cyndi Lauper, James Maslow, Jason Mraz, Sharon Osbourne, Mason Ramsey, Rev Run of Run-D.M.C., Rosalía, Jordin Sparks, and Usher.
Canada Goose—which uses the fur of wild coyotes to trim its overpriced jackets and feathers from geese to fill them—often get its cruelly produced coats onto the backs of celebrities by sending them to film sets and festivals. So PETA clapped back by bringing vegan fashion to the stars, showing them how easy it is to find stylish coats that are extremely warm and cruelty-free. Celebrities chose from 11 handpicked NOIZE jackets, each filled with high-quality polyester fiber made from 100% recycled plastic bottles. To bring the message home, PETA’s mannequins sported various masks representing different animals exploited by the fashion industry.
These gifts acted as a valuable reminder to stars that animals are not ours to wear. Canada Goose continues to use the fur of coyotes who were trapped in nature before being killed and maintains “standards” that allow for these sensitive animals to be left in traps for days with broken bones and bleeding wounds before they’re finally shot or bludgeoned to death. And coyotes aren’t the only ones who suffer for fashion—birds in the down industry are violently killed before their feathers are used as filling for these coats.
You don’t have to be backstage at the GRAMMYs® gift lounge to get your hands on an animal-friendly coat. Visit NOIZE.com to shop the styles and use promo code GRAMMYs20 for 20% off, valid until July 31. Check out PETA’s vegan clothing shopping guide for more tips on making your closet 100% vegan!