Why PETA Is Seriously Ticked Off at Revlon—and You Should Be, Too

Published by Alisa Mullins.

When cosmetics giant Revlon held its annual meeting in Edison, New Jersey, yesterday, PETA was there to put the cosmetics giant’s bigwigs on the spot. They didn’t need any “smoky rose” blush to add a little color to their cheeks when a PETA representative stood up and made the following statement:

For more than two decades, Revlon portrayed itself to PETA and to millions of consumers as a company whose products were not tested on animals. During all this time, Revlon enjoyed and benefited from PETA’s support and our promotion of Revlon products to women around the world. Revlon betrayed that trust. In 2012, PETA found out that Revlon has been selling its products in China, where tests on animals are required for cosmetics. When we questioned the company about this, Revlon repeatedly refused to answer our questions about whether it has been secretly paying for tests on animals. Your commitment to profit is obvious. Your commitment to consumers who care about cruelty-free products has been revealed as a sham. On behalf of PETA and our more than 3 million members and supporters, I ask Revlon to end sales in China in order to spare animals who continue to be killed in cruel tests. Will Revlon make this commitment?

The answer was what we expected: Revlon sells its products in countries that require tests on animals for its products—and has no plans to stop.

PETA turned to this innovative way to be heard by the company—purchasing just enough Revlon stock to allow us to attend shareholder meetings—after our repeated requests for information went unanswered. Next year, after we’ve held stock for a year, we’ll be eligible to introduce a shareholder resolution calling on Revlon to renew its commitment to cruelty-free products.


Learn more about vivisection on The PETA Podcast:

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What You Can Do

Refuse to buy Revlon products until the company pulls out of China like Paul Mitchell, Nature’s Gate, and other companies have. Visit our “Beauty Without Bunnies” page to find a list of companies that don’t test on animals and to order a free copy of our first-ever global Cruelty-Free Shopping Guide to take with your every time you shop.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind