Want to Prevent Future Pandemics? PETA’s Holiday Ad Blitz Shows How!

Published by Tara DiMaio.

The holidays are here, and PETA is bringing soy to the world while reminding everyone that “tofu never caused a pandemic.” Our cartoon tofu character is now wearing his holiday outfit in an ad blitz that urges everyone to go vegan.

If your wish list this year includes saving animals and protecting the planet, grab some tofu. Unlike animal flesh, this protein-packed plant food doesn’t subject animals to a miserable life of intense suffering and a knife to the throat. And it takes almost 14 times less water to produce 1 gallon of soy milk compared to cow’s milk.

Going vegan could help prevent the next pandemic, too. While confining and killing animals has bred multiple killer diseases, including the 1918 pandemic and the current one, tofu is healthful and humane. The soy powerhouse contains zero cholesterol and can lower your risk of heart disease, cancer, and many other life-threatening health issues.

From New York to Hawaii, tofu has you covered—and it reacts very well to being covered with any sauce you fancy.

PETA’s Penn Station ad asks everyone to celebrate the holidays with tofu. Despite the dangerous threat of COVID-19, there are more than 80 live-animal markets and slaughterhouses still operating in New York City. Animals are trucked to the facilities from factory farms, and stressed and sickly animals are often caged in areas with public access. Their waste is often washed into the street. Closing off these sources of infectious diseases is necessary in order to prevent future outbreaks and animal exploitation.

PETA’s ad blitz stretches from coast to coast. In Charleston, South Carolina, our ads on rickshaws urge people not only to go vegan but also to leave horses in peace.

A tofu bundled up for the winter in Savannah, Georgia, urges passersby to have a vegan holiday meal and spare animals a violent death.

Tofu Never Caused a Pandemic, Holiday, Winter, Billboard, Ad, Savannah, Georgia

In the Honolulu airport, a tofu with a lei urges Hawaiians to do their part in protecting the planet and their own health by leaving animal-derived products out of their life.

'Tofu Never Caused a Pandemic' at the Honolulu Airport

Other cities with our tofu ads include Chicago and Ann Arbor, Michigan. Check them out below!

'Tofu Never Caused a Pandemic' Billboard in Ann Arbor, Michigan

PETA urges you to choose tofu as the centerpiece for your holiday meal. It can be fried, sautéed, or baked, and it absorbs whatever flavors the recipe calls for. Cook up PETA’s vegan roast with sage stuffing to wow your family, friends, and your taste buds. Try a tofu scramble for breakfast or spicy General Tso’s Tofu for dinner.

You can remind others to ditch cruelty to animals every time you leave your house. Our “Tofu Never Caused a Pandemic” face mask will help protect you from illness and encourage everyone who sees it to protect animals, themselves, and the planet by going vegan.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind