Earth Breeze Develops Animal-Friendly Ad Policy After Push From PETA

After hearing from PETA that marine parks like SeaWorld confine highly intelligent, social animals to tiny, barren tanks and force them to perform meaningless tricks, vegan detergent brand Earth Breeze acted quickly to pull an ad featuring captive dolphins! To prevent such images from being used again, the company developed a compassionate marketing policy that prohibits depictions of captive wildlife and the use of live animals, because animals used in productions typically endure dismal living conditions and abusive training methods. PETA commends Earth Breeze for washing exploited wildlife out of its ads, and we urge everyone to help put an end to the exploitation of wild animals for human entertainment and profit by taking action now.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind