People For The Ethical Treatment of Animals

A trio of nearly nude PETA supporters covered in “blood” and lying on giant meat trays wrapped in cellophane—complete with spoof “humane” labels—took aim at a bogus certification scheme used to market the flesh of animals and dupe Whole Foods shoppers into paying more for the same old cruelty.

Shoppers got an eyeful when a PETA supporter dressed as a “bruised and bloodied” sheep was forcefully pinned down and roughly “sheared” in front of the Urban Outfitters store to highlight the violence sheep endure in the wool industry.

PETA’s Emergency Response Team fielded an after-hours call reporting a “rescue” property in rural Virginia, where dozens of dogs were confined in deplorable conditions, many without access to water, shade, or shelter. PETA helped coordinate a collaboration between animal protection groups and the local Sheriff’s Office, which resulted in the removal of almost 50 dogs.

PETA’s ‘Tommy Tofu’ joined local animal defenders to hand out mouth-watering vegan JustEgg sandwiches to show everyone how delicious vegan eggs are. Although egg prices may seem high, the chickens are the ones paying the ultimate price since millions of them have been killed due to bird flu, and it’s super easy to just choose tofu!

A larger-than-life imprisoned “marmoset” joined PETA supporters outside The New York Historical Society during a University of Massachusetts–Amherst (UMass) event calling on Chancellor Javier Reyes to end bizarre and pointless experiments on marmosets in UMass’s Agnès Lacreuse’s laboratory.

During Allbirds’ annual meeting, nearly-nude PETA supporters covered in “blood” descended on the brand’s Hayes Street store and greeted shoppers and passersby with signs and mangled “sheep” to urge Allbirds to switch to vegan wool and other animal-free, eco-friendly materials.

Shoppers are in for a sci-fi spectacle when walking, talking robot calf Charli XC Cow hoofs it to ask customers, “Are you wearing my mother?” The robot, which features a state-of-the-art 3D-printed head, describes how the leather industry exploits cows—and breaks into a celebratory dance whenever someone says they’re wearing vegan clothing.

Diners on their way to local eateries that serve pork are in for an earful when “Hell on Wheels”—PETA’s hyper-realistic pig transport truck that looks as if it contains real pigs on their way to slaughter—bombards them with actual recorded sounds of the animals’ panicked screams. Find out where the truck is going next!