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How to Start an Animal Rights Group in 5 Steps

Want to share your love of animals with likeminded people? Sounds like a great idea to us!

Doing outreach solo is great, but by forming a local animal rights group, you can increase your effectiveness and your clout. The media, the government, and the public will pay more attention as your numbers grow.

Here are some tips to help you get started:

1. Get together and decide on a name.

Foie Gras Demo

The important things to decide from the beginning are what issue or issues you want to work on and what name to go by. Whatever the issue you’re focusing on, be sure to create a catchy name that people will easily remember and that also reflects your cause.

Don’t forget—you can also start a group with just two people. Maybe you met another activist at a circus protest, and ending the use of animals in entertainment is your priority. Or perhaps you and a vegan friend want to educate people about the many benefits of adopting a healthy and humane vegan lifestyle.

2. Get educated.

Sad chained elephant

Now that you have a group, a cause, and a name, begin educating yourself as much as possible. For example, familiarizing yourself with the laws regarding animals used for food or the number of times Ringling Bros. has violated the Animal Welfare Act will only strengthen your cause.

3. Get organized and hold your first demonstration.

Call your first meeting, discuss tactics to spread your message and gain new group members, and plan your first demonstration. At this meeting, you should also decide who will be responsible for what, what your group’s goals are, and how often you want to meet. Be open to new ideas, and encourage people to express themselves.

4. Get on social media.

Start a group page on a popular social media outlet such as Facebook, Twitter, or Meetup and increase the amount of people you reach exponentially. These sites are great for planning meetings and events and for spreading the word to others interested in joining your cause.

5. Get in touch.

action team materials leaflets

PETA can provide you with leaflets, stickers, DVDs, posters, and other materials, so be sure to drop us a line at We’d love to work with you!

Need some ideas to get you started? Try these:

  • Have a vegan bake sale fundraiser.
  • Table at a community event.
  • Plan a lunchtime protest at KFC or McDonald’s.
  • Host a vegan potluck.
  • If the circus comes to your town, get together and hand out leaflets in advance so that people know not to buy tickets long before they go on sale.

Most importantly, remember to have fun and stay positive! Even if you disagree during meetings, you’re all there for the same reason: because you love animals and want to end their suffering.