Launched in the summer of 2002, peta2 was created to meet the demands of today's generation, which considers animal rights to be one of the most important social justice issues of our time. According to youth-culture research company Label Networks, PETA is the number one nonprofit for which 13- to 24-year-olds in North America would volunteer, and Elle Girl readers voted animal rights the "Coolest Political Cause."
As PETA's youth division, peta2 empowers and enables young people to make animal-friendly changes in their schools and communities. In addition to staffing information tables at some of today's biggest music tours and festivals, peta2 also works with the hottest animal-friendly bands, athletes, and apparel companies on everything from public service announcements to exclusive interviews as well as contests in which fans can win exciting prizes, such as skate decks and T-shirts autographed by their favorite bands.
In addition to informing and inspiring young people through peta2.com—which receives hundreds of thousands of visits each week—the folks at peta2 also send out information-packed e-newsletters and use social-networking sites such as MySpace and Facebook to motivate their audience to take action.
As it works to nurture this generation's unlimited potential to make a huge difference in the world for animals, peta2 also provides all the information, literature, advice, and moral support that is needed to live a cruelty-free lifestyle and get active for animals. Members of peta2 are involved both as individuals and as members of peta2's Street Team, which promotes animal rights at a grassroots level and makes sure that PETA's message is visible and heard.
Highlights and Accomplishments
Animals need people of all ages and types to stand up for them. For great ideas on how to get active for animals today, visit PETA's Action Center.
Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.