St. Patrick’s Day Billboard to Offer an Irish Eyeful

PETA's 'Go Vegan—Get Lucky' Ad Aims to Help Spice Up 'Unsexy' St. Paul

For Immediate Release:
March 12, 2019

Megan Wiltsie 202-483-7382

St. Paul, Minn. – A PETA billboard featuring a shirtless man with a four-leaf clover in his mouth alongside the words “Kiss Me, I’m Vegan. Go Vegan and Get Really Lucky” just went up in St. Paul, which has been ranked among the least sexy cities in the country by a travel-dating website.

The billboard is located near 227 Eagle Pkwy., at the northwest corner of the intersection with Shepard Road, less than a mile away from the route of the St. Patrick’s Day Parade and several Irish pubs, including Patrick McGovern’s Pub and The Liffey Irish Pub.

“With their healthy hearts, beautiful bodies, and superior stamina, vegans in the bedroom are like a pot of gold at the end of the rainbow,” says PETA President Ingrid Newkirk. “PETA’s steamy billboard aims to help this ‘unsexy’ city find some passion through compassion for animals.”

In today’s meat, egg, and dairy industries, chickens’ throats are cut while they’re still conscious, piglets are castrated without painkillers, and mother cows are separated from their beloved babies shortly after birth. In addition to sparing nearly 200 animals a year daily suffering and a terrifying death, vegans reduce their risk of suffering from heart disease, obesity, cancer, and diabetes—as well as impotence.

The ad follows PETA’s online dating experiments in the U.S., the U.K., and Australia, which all proved that women using Tinder swipe right significantly more often for vegan prospects than for meat-eating ones.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a supremacist worldview. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind