‘Somebody Wants Their Stolen Coat Back’: PETA Pushes for a Wool-Free Winter

For Immediate Release:
January 11, 2022

Brooke Rossi 202-483-7382

Louisville, Ky. – To encourage shoppers to make kinder purchases in the new year, PETA has plastered bike kiosks throughout the city with messages appealing to everyone to let sheep keep their coats. The ads are part of PETA’s new campaign urging people to opt for wool-free winter clothing.

“Once people get the message that sheep are shorn bloody for wool, they’re eager to opt for cozy, animal-free clothing,” says PETA Executive Vice President Tracy Reiman. “PETA is urging everyone to resolve to leave cruelly produced wool on the rack in 2022 and beyond.”

PETA has released 14 exposés documenting workers’ cruelty to sheep—including punching them in the face and cutting off swaths of their skin—at 117 wool-industry operations on four continents. An apparel-industry sustainability index shows that because of the greenhouse-gas emissions created during wool production, the material has a far greater impact on the climate catastrophe than its vegan counterparts. Eco-friendly vegan clothing options are kinder to sheep and the planet, as they avoid wool-industry pollutants, which contaminate the air, water, and land.

A list of all 21 ad locations is available upon request.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind