PETA Negotiates to Buy Old Amazon Site for ‘I ♥ Tofu’ Museum

The Group Plans to Celebrate Versatile Vegan ‘Soyperfood’ With Tofu Touch Tank, Tofu Wrestling, Sponge-Painting With Tofu, and More

For Immediate Release:
March 31, 2019

Audrey Shircliff 202-483-7382

New York

Tofu wrestling, anyone? Yes, it’s one of the activities on offer at the first-ever, soon-to-open Museum of Tofu, a visitors’ space that will pay tribute to this versatile, vegan, soy-based superfood from China. PETA is in talks to purchase a building near the Anable Basin along the East River Waterfront at the site originally selected and then abandoned by Amazon, thereby also hoping to contribute in some small way to the local community. To learn more about PETA’s plans for its soyphisticated museum, please click here.

PETA’s museum will feature a permanent exhibition, “The Birth of Tofu,” that will enlighten visitors about the origins of this magnificent source of nutrients and protein. Guests will be able to make their own tofucken—an all-vegan version of the notorious turkey-duck-chicken dish made popular by John Madden in the late 1990s—sponge-paint with tofu in the art center, watch adults wrestle in a squishy “soft” tofu pit, and stock up on novelty “ILVTOFU” license plates (which are sometimes banned in prudish states), bumper stickers and T-shirts featuring Tofu Manchu, stuffed soybean and tofu toys, and even a “make your own” tofu kit and free tofu recipe booklets from the gift shop. Plans for the interactive museum include a replica of the largest block of tofu on Earth, a tofu touch tank, a tofu catapult, and tofu sculpture-making for children. The museum restaurant will serve tofu dishes from around the world.

“Only a fool would turn up their nose at super-tasty tofu,” says PETA President Ingrid Newkirk. “PETA’s museum will be a veritable tofuniverse that will spark appreciation, still hunger pangs, and toast this special, protein-rich food.”

Unlike animal-derived foods, soy is packed with high-quality protein and is cholesterol-free. It also spares animals immense suffering in today’s meat, egg, and dairy industries, in which piglets are castrated without pain relief, fish are cut open while they’re still alive, chickens’ throats are cut while they’re still conscious, and cows are forcibly separated from their beloved calves.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. The group offers a free vegan starter kit as well as tons of tofu-based recipes, available here, here, and here. For more information, please visit

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