PETA's Shirtless 'Go Vegan, Get Lucky' Billboard Was Previously Rejected as Too Racy by City's Outdoor Advertisers and Transit Company
For Immediate Release:
March 15, 2018
David Perle 202-483-7382
Savannah, Ga. – After being rejected by Savannah’s outdoor advertisers and the city’s transit company, PETA’s St. Patrick’s Day ad—featuring a sexy, shirtless man with a four-leaf clover in his mouth alongside the words “Kiss Me, I’m Vegan. Go Vegan and Get Really Lucky This St. Patrick’s Day”—has found a home, making its one and only appearance in Savannah at the Book Warehouse at 11 Gateway Blvd. The store’s owner decided that Savannah shouldn’t get a reputation for being prudish.
The gigantic banner—which ad representatives claimed looked “like something from a nightclub”—has been well hung in the store, just in time for Savannah’s March 17 parade, the fourth-largest in the country. And the bookstore’s staff are sporting matching T-shirts!
“St. Patrick’s Day celebrations aren’t for sticks-in-the-mud, they’re for those who enjoy fun and frolic, and this ad suggests that going vegan is a great way to keep your stamina up, both in and out of the bedroom,” says Book Warehouse owner Anna Ware. “There’s nothing more attractive than someone with a big, healthy heart for animals.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that in today’s meat, egg, and dairy industries, chickens’ throats are cut while they’re still conscious, piglets are castrated without painkillers, and mother cows are separated from their beloved babies shortly after birth. In addition to sparing more than 100 animals a year daily suffering and a terrifying death, people who go vegan reduce their risk of suffering from heart disease, obesity, cancer, diabetes—and impotence.
The ad—following on the heels of PETA’s recent online-dating experiments in the U.S., the U.K., and Australia, which all proved that women using Tinder swipe right significantly more often for vegan prospects than for meat-eating ones—is also appearing on a billboard in Manchester, New Hampshire.
For more information, please visit PETA.org.