Eve Is On a Mission to Unchain Dogs in National PETA Ad Blitz

Rapper's New Campaign to Keep Dogs Indoors Hits Cities Across the Country

For Immediate Release:
February 15, 2017

Moira Colley 202-483-7382

Philadelphia – As frigid winter weather grips much of the U.S., hip-hop legend Eve appears on billboards and on air across the country in a new PETA campaign urging fans to treat dogs like members of the family and never leave them chained up outside to suffer and freeze. The ad, which proclaims, “Unchain Your Friends,” as well as a 30-second TV spot are running this month in Eve’s native Philadelphia as well as Baltimore, Chicago, Detroit, and Roanoke Rapids, North Carolina—all areas where PETA receives numerous reports every year of dogs who have suffered and died from starvation and hypothermia after being chained and left outside 24/7.

Revealing why she was eager to partner with PETA for the campaign, the Barbershop star calls footage of dogs chained outside in the freezing cold and pleading for a scrap of affection the “saddest video I’ve ever seen.” She adds, “Keeping your dog outside doesn’t make you tough or cool—it just makes you a bully. Please bring your dogs inside and treat them as part of the family. And if you see a chained dog, please speak up. Because if not you, then who?”

Eve is part of a growing list of celebrities—including Jhené Aiko, Kid Ink, P!nk, Mýa, TLC’s Chilli, Kesha, Sia, and many others—who have teamed up with PETA (whose motto reads, in part, that “animals are not ours to abuse in any way”) to promote kindness to animals.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind