latine-owned beauty brands

Latine-Owned Beauty Brands to Try for a Vegan Summer Glow-Up

Published by .

If you’re looking to refresh your beauty products for the summer, why not support companies that are kind to animals and Latine-owned? Advocate for animal rights with vegan and animal test–free products while celebrating and empowering entrepreneurs from various Latine cultures. Plus, these brands have everything you need for summer-ready skin and bright, fresh makeup looks. Check out some of our picks for Latine-owned vegan beauty brands:


When it started, Axiology’s goal was to create the most ethical lipstick on the planet, with vegan ingredients, no animal testing, and eco-friendly packaging.

Rare Beauty

Pop singer Selena Gomez is known for her hit tracks, but she’s also taking on the world of makeup with Rare Beauty, a natural beauty-inspired cosmetics line with all vegan and animal test-free products. The brand’s ethos is about embracing individuality, which it shows by respecting animals’ right to live individual lives without being subjected to cosmetic testing.

Alamar Cosmetics

Motivated by her experience as a makeup artist, Gabriela Trujillo founded Alamar Cosmetics, named after her birthplace in Cuba. The company celebrates culture and self-expression with products that are all 100% vegan.

Vive Cosmetics

Joanna Rosario-Rocha and Leslie Valdivia founded Vive Cosmetics, an inclusive makeup brand offering exclusively vegan products.

Bomba Curls

Wanting to share her expert tips and magic hair formula with the world, Lulu Cordero founded Bomba Curls. Based on generations of Dominican beauty secrets, her vegan hair-care products are made to promote healthy, flourishing curls.

Tata Harper

Made with high-quality, natural ingredients, Tata Harper’s skin-care line is a luxury vegan remedy for your skin. From nutrient-dense serums to hydrating moisturizers, the company has all the products that will make your home feel like a spa.


View this post on Instagram


A post shared by Tata Harper Skincare (@tataharperskincare) on Sep 8, 2020 at 12:17pm PDT

CIRCA Beauty

Cruelty-free CIRCA Beauty was founded by actor and animal advocate Eva Mendes. CIRCA is part of PETA’s Beauty Without Bunnies program, promising customers that it will never test its products or ingredients on animals anywhere in the world.


View this post on Instagram


A post shared by CIRCA Beauty (@realcircabeauty) on Apr 29, 2017 at 4:55am PDT



Dominican-born founder and CEO Gisselle Hernandez has merged her love of food and beauty with this bold brand known for its colorful shadow palettes that look good enough to eat.

Costa Brazil

If you’re showing off some skin this summer, you’ll want to make sure it’s fresh and moisturized. Costa Brazil’s chic body oils, serums, scrubs, and other products will keep you looking and feeling your best.


For perfect, dewy summer skin, apply your foundation with the iconic beautyblender makeup sponge.


Sigma is known for its fur-free makeup brushes, but the brand also sells palettes, lipsticks, bronzers, and other products.

Artist Couture

Celebrity makeup artist and beauty influencer Angel Merino created Artist Couture, an animal test–free and vegan cosmetics brand known for glittery shadows and luscious lip glosses.

Lunar Beauty

Manny MUA’s Lunar Beauty makeup brand will help you feel out-of-this-world beautiful.

Jdez Beauty

Find your perfect summer shades of lipstick and blush and complete the look with fur-free lashes at Jackie Hernandez’s Jdez Beauty.

PDL Cosmetics

Actor and former Miss Panama Patricia De León has supported animals in many ways, including by sharing PETA’s animal rights message with her many fans. Her cosmetics company continues that work for animals by being completely vegan and 100% animal test–free.


LaNatura creates body-care products that are good for animals and for you. Its hydrating jumbo-size lip balms are made without beeswax or any other ingredients that harm animals.

The Honest Company

The Honest Company—founded by actor Jessica Alba—makes clean, vegan personal-care and beauty products.

When you support Latine-owned brands, you aren’t just uplifting the Latine community–you’re uplifting all of us advocating for products without animal cruelty. There are tons of other ways to do this, and sharing PETA’s love for animal-friendly businesses is just a start!


If you can’t get enough of these Latine-owned beauty brands, check out some of PETA’s Picks for Latine-owned clothing and food brands! Share your favorite products from these Latine-owned vegan brands by tagging us on Instagram @peta. Check out PETA’s Beauty Without Bunnies database to find more animal-friendly brands to support.

I Want Weekly Recipes and Lifestyle Tips!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

Get the Latest Tips—Right in Your Inbox
We’ll e-mail you weekly with the latest in vegan recipes, fashion, and more!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.