Published by PETA.

KVD Beauty is leading the way in cruelty-free cosmetics, showing the world one product at a time that compassion is truly good-looking. The brand offers everything from fur-free makeup brushes to skin-perfecting foundation, not to mention its iconic tattoo liners. The best part? All of KVD Beauty’s products are free of animal-derived ingredients and are not tested on animals.

Here are some of our favorite KVD Beauty products:

Dazzle Vegan Eyeshadow Stick

Add some subtle shimmer to your eyes with this shadow stick.

Good Apple Lightweight Full-Coverage Concealer

Choose from 32 shades to find your perfect match.

Good Apple Skin-Perfecting Foundation Balm

Layer the Good Apple Concealer with this creamy foundation for a flawless base.

Lock-It Edge Concealer Brush #40

To create the perfect makeup look, you need the right tools. KVD Beauty has you covered with this concealer brush.

Mini Epic Kiss Nourishing Vegan Butter Lipstick

This smooth lipstick is hydrating and highly pigmented to keep your lips bursting with color all day long.

Order Your FREE Vegan Starter Kit

Send Me a Vegan Starter Kit

ModCon Liquid-Gel Contour

This liquid contour blends effortlessly.

ModCon Liquid-Gel Blush

Gel blush keeps your face hydrated and glowing.

Super Pomade Vegan Eyeliner, Shadow & Brow Pigment

Pick up this three-in-one pomade in a few shades for all your eye-makeup needs.

Tattoo Liner

This iconic liquid eyeliner will help you nail the cat-eye look.


Testing on animals is cruel and archaic. Stay in the compassionate present by ensuring that the brands you’re supporting are cruelty-free. Search for any company in our Beauty Without Bunnies database to find out if it tests on animals.