Groom Your Brows Like a Pro With These 10 Cruelty-Free, Vegan Products

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Nothing frames the face and accentuates facial expressions like eyebrows. The bold-brow trend was born in the ’80s but is experiencing a long overdue resurgence. The internet has never been more flooded with brow tutorials and brow product reviews.

Unfortunately, some brands exploit the hard work of bees by using beeswax, add pigments made from crushed female insects, or test on animals. Thankfully, the following vegan and cruelty-free brow enhancers, definers, and kits will give you brows to die for—without harming any animals in the process!


For those who wish to tame or tint brows without a pencil or powder, Pacifica’s Stunning Brows Eyebrow Gloss and Set is the perfect choice. The set comes in either clear or golden brown, offering a simple “brush-on” application that’s ideal for naturally thick brows that just need a little control. The vegan formula incorporates ingredients such as plant glycerin and sunflower seed oil to nourish brows while holding them in place all day. At just $14, this one’s an ideal steal to throw in your bag for on-the-go brow maintenance.


For a cruelty-free, vegan, all-in-one brow shaper, try Aveda’s Brow Definer. Form and groom your eyebrows using the spoolie end, then use the pencil end to fill and define them. The color is smudge-proof as well as water-, sweat-, and humidity-resistant. Choose from light blonde, dark blonde, light brown, or dark brown shades.

100% Pure

Cruelty-free brand 100% Pure continues to wow us with its ever-growing selection of luxurious beauty products, which are not only natural and fruit-pigmented but also made for an extensive range of skin tones. Featuring cute, vanity-ready packaging, its multitasking brow gel is available in four shades, all of which are formulated from natural pigments of cocoa beans and black tea. You can apply it with a cruelty-free brow brush.


For those who seek a full brow makeover—with both definition and control—Tarte’s vegan Sketch & Set Brow Pencil and Tinted Gel is the full package. A sleek, dual-ended tube contains a pencil and a tinted defining gel, allowing you to enhance the shape and color of your brows—and then set them for a day of brow perfection. The neutral brown shade of the pencil provides buildable color that can add depth or definition, depending on your natural brow shade. At $24, you’re basically getting two products for the price of one.


Spend less and get more with Essence brow essentials—which are all vegan and cruelty-free and available for just five bucks or less. Try the It’s All About Brows 4 in 1 Palette (only $4.99!). The set features “[t]wo different toned eyebrow powders, one brow highlighter, a brow wax and an applicator.” Get perfect eyebrows, without breaking the bank. Discover all of Essence’s animal-friendly brow tools.

e.l.f. Cosmetics

If you’re looking for an inexpensive way to achieve brilliant brows, e.l.f.’s Instant Lift Brow Pencil will get the job done. The streamlined dual-ended pencil has a self-sharpening definer and a shaping spoolie brush so that you can groom on the go. At just $2, you can easily buy one for your purse, your car, and your desk as well as one for your mom. Order it through the company’s website for the full range of three color choices, or take your chances at a retailer that sells e.l.f. products.

KVD Beauty

For a boldly precise brow that promises to stick around until after the party, Super Pomade is your new BFF. The creamy formula comes in versatile pot unmatched control. Choose from 17 shades, and use the tapered tip brush to create a long-lasting brow shape that suits you. At just $23, it’s a worthwhile investment for your beauty routine.

Strut 365

All of European Wax Center’s Strut 365 products are cruelty-free, and—luckily for your brow game—its Browfection StayPut Brow Pencil is vegan, too! Brush your brows into place using the spoolie end, then use the pencil end to fill them in with the water-resistant tint. Choose from light, medium, or dark shades. Pick one up the next time you’re passing by your neighborhood European Wax Center.

wet n wild

You don’t need to live near a major cosmetics retailer to get perfect brows. In fact, you’ll find wet n wild’s Ultimate Brow Kit at your local drugstore! The small compact contains a mini-brush, a brow-shaping wax, and two pigmented brow shades to give dimension to your brow shape. For about $4, you’ll have everything that you’ll need to style a bold brow at home or on the go. Check out the cruelty-free company’s Ultimate Brow Micro Brow Pencil, too, for added drama.

NYX Cosmetics

In the age of the bold brow, it would be a major misstep for any cruelty-free brand to avoid launching a brow product. Popular beauty brand NYX Cosmetics took on the brow trend with its Micro Brow Pencil, which combines an easy self-sharpening tip with a spoolie brush. Available in an impressive eight shades, this convenient and affordable product will give you brilliant brows for just $10.


No matter your budget, you can embrace the bold-brow trend with one of these cruelty-free and vegan products. Curious whether the rest of your makeup collection is cruelty-free? Browse our simple directory to find out, and enter your e-mail address below to receive weekly lifestyle advice straight to your inbox.

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