Here is a list of our favorite beauty products from e.l.f.:

1. Pointed Powder Brush

E.l.f. Cosmetics has joined the ranks of leading compassionate cosmetics companies by replacing all animal-hair makeup brushes with synthetic hair, making its brush collection entirely vegan. Makeup brushes are commonly made from squirrel, mink, sable, horse (sometimes called “pony”), or goat hair. Mink and sable brushes in particular are products of the cruel fur industry.

2. Liquid Matte Lipsticks

While many companies use beeswax or lanolin in their lip products, e.l.f. uses vegan ingredients.

3. Foundation Serum

Your skin will love this foundation’s rejuvenating formula, which is infused with vitamins A, C, and E and natural oils.

4. Cream Blush Palette

These smooth blushes are perfect for contouring and shading to make your gorgeous cheekbones glow.

5. Matte Magic Mist & Set

This magical mist will help your makeup stay put for the whole night. It’s also infused with vitamins B and E and Arctium majus root for a hydrating, dewy look.

6. Intense Ink Eyeliner

You’ve got to try a cat eye look with this product—the thin felt tip works like a charm every time.

8. Beauty Shield Smoothing Eye Serum

e.l.f. carries an affordable line of skin-care products, too! This serum uses jojoba, aloe vera, vitamin E, and shea butter to lock in moisture and help minimize the appearance of fine lines.

9. Lash Extending Mascara

So many mascaras to choose from, so little time! We recommend that you try the lash-extending formula, which uses vitamins B and E and wheat protein to condition lashes from the inside out. Unlike many mascaras, there’s no beeswax in this.

10. Hydrating Water Essence

This gel melts into a cream on contact with your skin and is formulated with coffee extract to de-puff, and coconut water to nourish and hydrate.

11. Monochromatic Multi Stick

These sticks are perfect to use as blush, lipstick, or eye shadow. We j’adore a multi-purpose makeup product.


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