Target has made it so easy for compassionate customers to find vegan and animal test–free makeup in stores and online. The next time you’re in the Target makeup aisle (because is it even really a trip to Target if you don’t end up with a basket full of beauty products?), you’ll see some wellness icons on the shelves. (They’re online, too.) This labeling system makes it easy to find cruelty-free products—just look for the letter “V” on products that are vegan (i.e., contain no animal-derived ingredients) and look for the pink bunny logo on items that are animal test–free (i.e., weren’t tested on animals). Target uses PETA’s Beauty Without Bunnies list to ensure that products are made without being tested on animals. In addition, the green “Clean” icon will help you spot items made without chemicals that you may not want in your beauty and personal-care products.
As if we needed another reason to head to our local “Targé,” check out some of our favorite vegan makeup products from PETA-certified, cruelty-free brands.
Here are our top 13 picks for cruelty-free products that you can buy at Target:
Brighten your skin by including this prebiotic glow serum in your morning skin-care routine. All of Ferver’s products are “PETA-Approved Vegan” and cruelty-free, so add some of the brand’s other face products to your cart while you’re at it, like the vegan collagen serum or moisturizing chamomile cleansing balm.
This cosmically soothing body wash will set the tone for your beauty routine. It’s free from phthalates, dyes, and parabens—and best of all, it’s never tested on animals. Find it in four other scents, including Peach + Green Tea, Lemon Blossom + Mint, Pineapple + Kiwi, and Coconut + Banana Milk.
This brow pencil from NYX comes with the tiniest little blender brush so that you can be confident that your brows will be streak-free.
If you’re indecisive when it comes to purchasing eyeshadow, this palette from e.l.f. is the one for you.
Snag this cruelty-free and vegan brush trio that’s used by the pros.
This smudge-free eyeliner set comes with three different shades and textures, because you deserve options.
This vegan lip gloss from W3LL People will keep lips shiny and moisturized all day, because who has time to keep reapplying lip balm and gloss?
This vegan balm nourishes lips and adds a little pop of color. We’ll take this two-in-one product, especially on a Monday morning.
You dew you with this gorgeous vegan highlighter from animal test–free cosmetics brand Makeup Revolution.
10. Zuzu Luxe Blush
This highly pigmented and adorable vegan blush from Zuzu Luxe, available in a variety of colors, is proof that putting dead bugs in makeup is cruel and pointless.
Milani’s vegan silky bronzing powder is super-easy to blend, which is great news for those of us who’ve had a few splotchy bronzer moments ….
Pacifica is an all-vegan brand—hallelujah! We love its mineral mascara, which helps lengthen and strengthen lashes.
ella + mila’s vegan nail polish contains none of the most harmful chemicals found in certain nail polishes, such as formaldehyde.
We’re so happy that Target is making it easier to find vegan beauty products in its stores and online. To ensure that a company doesn’t test on animals, check out the free Bunny Free app. It lets you search PETA’s Beauty Without Bunnies database to make it easy to see whether products are cruelty-free while you’re on the go!