Target is making it so much easier for compassionate customers to find vegan and cruelty-free makeup in stores and online. The next time you find yourself in the Target makeup aisle (because is it even really a trip to Target if you don’t end up with a basket full of beauty products?), you might see some Wellness Icons on the shelves. (They’re online, too.) This new labeling system makes it easy to find compassionate products—just look for the letter “V” on products that are vegan (i.e., contain no animal-derived ingredients) and cross-check them with PETA’s Beauty Without Bunnies list to make sure that the company is cruelty-free (i.e., doesn’t test on animals). As if we needed another reason to head to our local “Targé,” check out some of our favorite vegan makeup products from PETA-certified cruelty-free brands.
Here are our top 12 picks for cruelty-free makeup products that you can buy at Target:
This brow pencil from NYX comes with the tiniest little blender brush so that you can be confident that your brows will be streak-free.
If you’re indecisive when it comes to purchasing eyeshadow, this palette from e.l.f. is the one for you.
Snag this cruelty-free and vegan brush trio that’s used by the pros.
This smudge-free eyeliner set comes with three different shades and textures, because you deserve options.
This vegan lip gloss from W3LL People will keep lips shiny and moisturized all day, because who has time to keep reapplying lip balm and gloss?
This vegan balm nourishes lips and adds a little pop of color. We’ll take this two-in-one product, especially on a Monday morning.
You dew you with this gorgeous vegan highlighter from cruelty-free cosmetics brand Coloured Raine.
Every product from Haleys Beauty is completely vegan, so you can conceal with compassion.
This highly pigmented and adorable vegan blush from Zuzu Luxe, available in a variety of colors, is proof that putting dead bugs in makeup is cruel and pointless.
Milani’s vegan silky bronzing powder is super-easy to blend, which is great news for those of us who’ve had a few splotchy bronzer moments ….
Pacifica is an all-vegan brand—hallelujah! We love its mineral mascara, which helps lengthen and strengthen lashes.
ella + mila’s vegan nail polish contains none of the most harmful chemicals found in certain nail polishes, such as formaldehyde.
We’re so happy that Target is making it easier to find vegan beauty products in its stores and online. To ensure that a company doesn’t test on animals, check out the free Bunny Free app. It lets you search PETA’s Beauty Without Bunnies database to make it easy to see whether products are cruelty-free while you’re on the go!