Published by Katherine Sullivan.

Rest easy, e.l.f. Cosmetics lovers. Everyone’s favorite beauty brand is still cruelty-free, despite some false rumors that have circulated recently. Here are the facts:

  • e.l.f. has been and still is 100 percent committed to being cruelty-free and vegan. The cosmetics company uses only animal-free materials.
  • All its brushes and false eyelashes are 100 percent synthetic. Animal hair is never used.
  • The company has never conducted, commissioned, or paid for tests on animals anywhere in the world.

Here at PETA, we’re proud to recognize e.l.f. Cosmetics as a dedicated member of our Beauty Without Bunnies cruelty-free program since 2005. The company remains committed to its ethical stance not to harm animals for its products. We applaud its continued commitment to not conducting, commissioning, or paying for tests on animals anywhere in the world.

Animals are not ours to experiment on. They’re not ours at all.

By supporting companies like e.l.f. that don’t test on animals, you’re supporting animal rights. So shop ’til you drop! The company offers great products at great prices. Here are just a few of the animal-friendly e.l.f. products that we’re obsessed with:

Small Angled Brush

Natural Eye Lash Kit

Hydration Booster Drops

Lip Plumping Gloss


Discover more of our favorite vegan, cruelty-free products from e.l.f.

Shopping cruelty-free is simple, thanks to our Beauty Without Bunnies database. Search by company name or product type to learn quickly and easily which products are cruelty-free.

Do your part to help bunnies and other animals who are used, abused, and killed for companies that do commission tests on animals.

We know that e.l.f. is cruelty-free, but what about other beauty brands? Find out which companies still pay to poison and kill animals.

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