Published by Jennifer Bates.

If you’re looking for a way to start 2016 off right, we’ve got the book for you: The Happy Vegan: A Guide to Living a Long, Healthy, and Successful Life by hip-hop mogul Russell Simmons. It discusses that the secret to happiness is vegan living.

The case for going vegan couldn’t be stronger. Eating meat, dairy “products,” and eggs is costly to human health, the environment, and animals. Simmons explains that the cost to the African-American community is particularly sobering: 49 percent of African-American women over the age of 20 have heart disease, and almost 48 percent of African Americans are clinically obese. These life-threatening conditions are largely caused by lifestyle choices.

The Happy Vegan also dismantles common misconceptions about today’s farms—you are, as Simmons says, being sold a fairy tale if you believe animals still live on rolling pastures.

Animals raised for their flesh, milk, and eggs are squeezed into the smallest spaces possible in order to cram more animals in. They live pressed against one another in piles of their own filth, with no access to fresh air, land for grazing, or anything natural. Nobody can truly be happy if they’re fueling their bodies with such misery.


Simmons speaks from years of experience and understands all the misconceptions about vegans. Love meat? So did he—he grew up on Southern comfort food and used to start every day with bacon. Not a huge animal person? Neither is Simmons—but that doesn’t mean he wants to contribute to their suffering. Haven’t had success with diets? That’s good, because Simmons isn’t offering a diet—he’s offering a new way of looking at the world.

A diet free of artery-clogging, soul-crushing meat, dairy “products,” and eggs is healthier and friendlier to the Earth. But this book is more than just a call for people to go vegan—it teaches you how to change your lifestyle. You’ll learn invaluable tips on how to restock your refrigerator, how to order when eating out, and how to talk to doctors.

You’ll buy this book for yourself, but I promise that you’ll immediately want to share it with everyone you know. Because, with Simmons at your side, you’ll be inspired to make better decisions for yourself, for animals, and for the planet.

“[W]hen you’re committed to not only saving animals and the earth but also saving yourself, happiness is inevitable,” Simmons writes.

With The Happy Vegan, happiness is truly just a book away.

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