‘Riverdale’ Star Turns Over A New Leaf

We were lucky enough to get to hang with Riverdale star and real life goddess Madelaine Petsch recently, when she posed for her first-ever campaign for PETA and talked about her fave vegan snack (watch her video below to find out what it is!). In her striking ad, Madelaine wears a dress made entirely out of bok choy. She channels her character, Cheryl Blossom, showing with the utmost confidence that even villains can “turn over a new leaf” when it comes to saving nearly 200 animals’ lives each year by simply going vegan. We’re obsessed with her ad. Check it out!

Madelaine Petsch photo shoot

See exclusive behind-the-scenes footage of Madelaine’s lush vegan look and find out why she ditched dairy, eggs, and flesh:

 “As long as you’re aware of what’s going on … that’s kind of the first step.”  —Madelaine Petsch

Madelaine Petsch

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind