2016: The Year for Animal Liberation

Recently, the BBC World Service aired a program discussing the plight of working animals—such as guide dogs, sheep dogs, bullocks, and donkeys—and whether they deserve benefits and pay, just like any other employee. This alone was noteworthy: For millennia, people have simply taken animals’ services for granted, never questioning whether they should be compensated or even whether they should be forced to give up everything—their friends, families, homes—to serve us in the first place.

But the BBC went a step further and questioned many humans’ basic assumption that animals are somehow “inferior” as well as the ramifications that this assumption has on our treatment of them. In its interview with Stanford University neuroscientist Dr. Philip Low, a signatory of the groundbreaking “Cambridge Declaration on Consciousness,” he debunked the absurd idea that animals are essentially walking automatons. “There is no scientific validity to the notion that only humans are conscious. There is nothing in the brain to suggest that,” Low said. “We are sacrificing about 70 billion animals per year, just for the meat, dairy, and egg industry. These are complex brains that we are destroying.”

Henrietta the Chicken© Charles Long | CharlesLongPhotography.com

Low believes that new knowledge about and shifts in attitudes toward animals’ intelligence, sensitivity, and emotions are already resulting in significant changes in the way that animals are treated—and he’s right. In July 2016, after protesters from PETA U.K. and other animal-protection groups went to Pamplona, Spain, for the annual protest against the Running of the Bulls and the barbaric bullfights that follow, the city’s mayor, for the first time ever, spoke out in support of the campaign. “[T]his is a debate that sooner or later we will have to put on the table,” he told a reporter. “For a very simple reason, and that is that basing the festival on the suffering of a living being, in the 21st century, is something that, at best, we have to rethink.”


We’ve come a long way from the days when locals at a pigeon shoot in Pennsylvania held up banners telling protesters to “go home, kitchen bitches.” Back when PETA first started over 35 years ago, people thought that “vegan living” meant buying a house in Las Vegas. Today, the mountain that we must climb is still as high as the Alps, but we are ascending steadily. Let’s look at how far we’ve come in just the last 12 months:

  • In a watershed victory decades in the making, Ringling Bros. and Barnum & Bailey Circus, acknowledging a change in public attitudes, gave its final elephant performance in May and has taken all the elephants off the road. Now, we’ll keep up the pressure until all the lions, tigers, and other animals are also out of Ringling’s boxcars and cages.


  • SeaWorld announced that it will stop breeding orcas and will phase out its orca displays. The marine park chain really had no choice: It was caught in a public relations nightmare after years of PETA protests, the release of the shocking documentary Blackfish, and revelations that it had placed spies at PETA who had tried (unsuccessfully) to incite illegal actions. Attendance at SeaWorld parks had plummeted and its stock prices had fallen some 50 percent, from over $38 a share to about $13. While the end of wild-orca breeding is a giant step in the right direction, we’ll continue campaigning until all the orcas are released into sea sanctuaries.

  • The National Aquarium in Baltimore announced that it plans to send all the dolphins at its facility to coastal sanctuaries.

National Aquarium Dolphin Activist with Sign

  • Following an intense yearlong PETA campaign, the National Institutes of Health (NIH) pulled the plug on over 30 years of drugging, isolating, tormenting, and traumatizing baby monkeys in barbaric maternal-deprivation experiments. Our campaign entailed demonstrations; federal complaints; an ad blitz on Washington, D.C., subway trains and buses; disruptions of the NIH director’s speaking engagements; e-mails to government officials from more than a quarter-million people; and the support of celebrities, scientists, and members of Congress who contacted NIH to voice their objections to these experiments, noting that they weren’t applicable to humans and could easily be replaced with superior human-based research methods.

2. Representative Lucille Roybal-Allard Addresses Attendees at Congressional NIH BriefingLeigh Vogel/PETA

  • As a direct result of PETA’s work, The New York Times editorial board condemned the abuse of animals in military trauma training and called on the Pentagon to ban animal use in such training. We also persuaded soy sauce maker Kikkoman and the largest pasta company in the world, Barilla, to stop testing on animals. Experimenters seem to be getting the message that torturing animals in laboratories is cruel and antiquated: Recently released S. Department of Agriculture (USDA) figures show a nearly 10 percent decrease in the numbers of USDA-regulated animals in U.S. laboratories from 2014 to 2015.

Trinidad ATLS course with TrauMan

  • The New York Times also broke PETA’s investigation of the highly secretive ostrich-slaughter industry in South Africa, which supplies ostrich skins to Hermès, Prada, and other top accessory labels. Our exposé revealed that young birds are imprisoned on barren dirt feedlots, where the feathers of some are yanked out. After a terrifying journey to the slaughterhouse, the birds are electrically stunned and turned upside down, and their throats are slit. As a result of our exposé, Global Brands Group banned ostrich-derived products from its controlled brands, including Juicy Couture, Frye, Jones New York, Jennifer Lopez, and David Beckham, among many others.

  • Our investigation of angora rabbit farms in China—which showed rabbits screaming in pain as their fur was violently ripped out—brought the angora industry to a virtual standstill after more than 220 companies announced that they would no longer sell angora wool. Recent additions to the list include Genesco (parent company to Journeys, Dockers, and many other brands), Ralph Lauren, Cremieux, Guess, Soft Surroundings, URBN brands (including Urban Outfitters, Anthropologie, and others), Groupe Dynamite, Nasty Gal, 525 America, James Perse Los Angeles, True Religion, and Zumiez.

An angora rabbit being plucked for his or her fur.

  • Next, we went after the Chinese down industry, which produces 80 percent of the world’s down and feathers. PETA and PETA Asia eyewitnesses documented that workers on so-called “responsible” farms stepped on geese’s delicate wings and necks, tightly bound their feet together, and then ripped their feathers out as the birds were bleeding and screaming. After discussions with PETA, Marriott brands Moxy and AC went down-free.

PETA 'Goose' at UK Pillow Fight Demo

  • Because of the relentless pressure by PETA and our international affiliates, the global demand for animal skins fell so far that China—the world’s largest supplier of fur and leather—was forced to stockpile masses of skins and lay off workers.
  • This is not the time to own a roadside zoo. In 2016, a PETA investigation at the Bowmanville Zoo in Ontario showed the zoo’s owner, Michael Hackenberger, whipping a young tiger over and over again. As a result of our exposé, the CBS television show Zoo canceled plans to hire him to supply animals, he was formally charged with cruelty to animals, and his zoo announced that it’s closing. We’ve also rescued dozens of bears, monkeys, and chimpanzees from other roadside zoos, including 13 bears who were saved from dismal zoos in Ohio after Gov. John Kasich signed a law strengthening requirements for keeping exotic animals.
  • Also, São Paulo banned fur farms and Arizona banned greyhound racing. Orange, New York, required animal abusers to register with the state. Rhode Island, California, Miami, and towns in Massachusetts, Minnesota, Oregon, Texas, and Virginia banned bullhooks. San Francisco and Asheville, North Carolina, banned all wild-animal acts. Ontario banned capturing and breeding marine mammals. And Mexico City banned wild-animal circuses.

Rhode Island Bullhook Ban

Beyond Meatball Sliders 3

All these accomplishments were made possible because more and more humans now see that other animals are someone, not something—and they are willing to do something to help them. As PETA’s motto says, animals are not ours to do with as we please. They are sensitive, feeling, thinking individuals, and should be afforded the right to be treated with respect, not as food, fabric, test tubes, or toys.

Animals are like indigenous peoples, and they must be respected and left in peace.

We know that now is the time to act on our beliefs. No, we won’t  pay to have animals  skinned alive, experimented on, beaten, or imprisoned just so that they can amuse us or we can eat their flesh or wear the skin they were in. No more than we would allow this to be done to our neighbors, family members, or friends.

Bigger cages and longer chains aren’t enough by any means. Animals need to be protected from harm and, where possible, permitted to live their own lives, forge their own relationships, raise their own families, and choose their own habitats and homes, just as you and I are free to do these things. Animals need all of us to stand up, speak out, and refuse to look away or walk by when we see or hear about abuse. That power of caring people’s voices and actions is how we were able to accomplish so much for animals in 2016—and how we’ll accomplish much more in the years ahead. Never be silent! Never.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind