PETA Launches ‘She Did Not Consent’ Ad Blitz, Hosts Vegan Roast Giveaways Throughout Canada

Published by .
4 min read

Ahead of Canada’s Thanksgiving on October 9, PETA invited Canadians to join in our “ThanksVegan” festivities by choosing a compassionate holiday feast. As a reminder that gentle, sensitive turkeys don’t want to be killed for a Thanksgiving meal, we placed billboards in three Canadian cities—Edmonton and Spruce Grove, Alberta, and London, Ontario—with the message “She Did Not Consent.”

billboard that reads "she did not consent. go vegan this thanksgiving"
Billboard in London, Ontario with the message “She Did Not Consent.”

Just before the holiday, PETA supporters in Edmonton; Kitchener, Ontario; Montréal; and Vancouver and Victoria, British Columbia, fed their communities with free, delicious vegan roasts.

peta supporters at a table with vegan thanksgiving roasts
PETA supporters in Montreal teamed up with a local grocery store to give out 49 vegan roasts.

They also distributed leaflets discussing the importance of going vegan this holiday season.

peta supporters at a thanksvegan themed table talking to passersby
While serving up 50 vegan roasts, PETA supporters in Edmonton reminded passersby that turkeys, like all animals, are sentient beings who want to live.
peta supporters in a busy plaza handing out leaflets about going vegan
PETA supporters in Victoria gave away all 50 Gardein vegan roasts in just over two hours!
peta supporters handing out free vegan roasts
PETA’s “ThanksVegan” giveaway in Kitchener was a success.
peta supporter on a human-sized "plate" in the street protesting the consumption of turkeys for thanksgiving
In Calgary, Alberta, PETA supporters turned heads with an eye-catching display featuring a nearly nude protester lying next to human-size “turkeys.”

Every year, Canadians kill and consume millions of turkeys for Thanksgiving. Before ending up on someone’s holiday plate, many of these birds endure short, miserable lives on farms, where workers cram them into dark sheds with barely any room to move. To prevent crowded turkeys from injuring each other—likely out of extreme stress—workers often cut off portions of the birds’ toes and upper beaks with hot blades.

‘She Did Not Consent’: Animal-Derived Products Are the Result of Sexual Assault

As PETA’s thought-provoking billboards point out, consent isn’t just a human issue. While investigating farms and slaughterhouses in the U.S., PETA eyewitnesses uncovered horrific abuse, including that workers sexually assaulted birds. In one instance, at a Butterball slaughterhouse, a PETA eyewitness documented that a worker shoved his finger into a turkey’s cloaca (vagina) for “fun” during a break while the slaughter line was stopped. During an investigation into Plainville Farms, which claims to provide a “stress-free” environment for turkeys, PETA’s eyewitness saw a worker pick up a hen by her injured neck and mimic sex acts with her before dropping her on the floor, kicking her, and leaving her to die.

On many farms, genetic manipulation—or causing turkeys to grow much larger than they ever would in nature—is standard practice. It leaves them unable to breed normally, so workers typically manually extract semen from the males and impregnate the females by repeated forced artificial insemination.

PETA’s “She Did Not Consent” turkey ads will be placed near popular grocery stores to urge shoppers to choose vegan options instead of cruelty.

Two turkeys in a field of grass

Do Right by Turkeys This Thanksgiving

Turkeys are smart, loyal, and fiercely protective of their young. In nature, they spend their days caring for their loved ones, building nests, foraging for food, taking dust baths, grooming themselves, and roosting high in trees—all things they can’t do on farms that raise them for slaughter. Show turkeys and all our fellow sentient beings the empathy and respect they deserve this Thanksgiving by pledging to go vegan.

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

Get the Latest Tips—Right in Your Inbox
We’ll e-mail you weekly with the latest in vegan recipes, fashion, and more!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.