OK, so essentially everyone in the developed world has at least heard of PETA’s “I’d Rather Go Naked Than Wear Fur” campaign. At least everyone with access to a TV, computer, radio or newspaper. And, to be honest, we’re quite proud of the campaign’s success.
It’s pretty clear we’re all about getting naked for a good cause, so I was thrilled to hear about UK-based Lush Cosmetics’ new “naked” marketing campaign. And since the company is as animal-friendly as they come, I love it even more.