Pledges to Leave Chimpanzees Out of Ads

April 2008

After receiving complaints about a commercial featuring a young chimpanzee named Jake, PETA wrote to the company and urged it to discontinue the ad and refrain from using great apes in future advertising efforts. quickly responded and promised not to produce any ads with Jake or other chimpanzees in the future.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind