Giant Cows to Serve a Wake-Up Call to Would-Be Patrons of Carl’s Jr. in Reno, Courtesy of PETA
For Immediate Release:
April 29, 2024
Contact:
Nicole Perreira 202-483-7382
There could be a whole lot of awkward U-turns out of the Carl’s Jr. drive-through on S. Virginia Street this month, as those stopping by the fast-food joint will come face-to-face with two massive cows staring down from above and asking, “Remember that time you ate a burger? We do. Go vegan!” PETA is placing the mooving plea directly beside the restaurant’s drive-through lane—and near several other meat-centric eateries—just in time for National Hamburger Month (May 1–31).
“Cows are sensitive, gentle beings who feel pain and fear, value their own lives, and don’t want their flesh to be ground up and made into artery-busting burgers any more than we would,” says PETA President Ingrid Newkirk. “PETA is encouraging everyone to leave cows off their plates—and clear their conscience—by celebrating National Hamburger Month with one of the many delicious vegan patties that are widely available.”
Cows in the meat industry are often confined to cramped, filthy feedlots without protection from the elements. Calves are torn away from their mothers within hours of birth and are castrated, dehorned, and branded without any pain relief. At slaughterhouses, workers shoot cows in the head with a captive-bolt gun, hang them up by one leg, and slit their throat—often while they’re still conscious and able to feel pain.
Each person who goes vegan spares nearly 200 animals every year and reduces their own risk of suffering from cancer, heart disease, strokes, diabetes, and obesity. PETA’s free vegan starter kit is filled with tips to help anyone looking to make the switch.
PETA’s billboard is located at 5856 S. Virginia St., next to Carl’s Jr. and near several other restaurants that serve meat-based burgers, including Two Chicks, Pinocchio’s Bar & Grill, and Sonic.
PETA—whose motto reads, in part, that “animals are not ours to eat”—points out thatEvery Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow the group on X, Facebook, or Instagram.
