Update: ‘I’m ME, Not MEAT’ Bus Ads Honor Pigs Killed in Truck Crash

Mobile PETA Memorial Encourages Everyone to Keep Animals off the Road—and out of Slaughterhouses—by Going Vegan

For Immediate Release:
October 14, 2019

Contact:
Nicole Meyer 202-483-7382

In memory of the pigs who suffered and died when a truck carrying them overturned on the Route 58 eastbound on ramp from Godwin Boulevard on August 9—and of the crash survivors who were then rounded up and taken to slaughter—PETA has placed ads on area buses that show a pig’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.“

“If this message of compassion inspires just one driver to go vegan, these poor, gentle pigs won’t have died in vain,” says PETA Executive Vice President Tracy Reiman. “PETA’s ads encourage anyone disturbed by the thought of animals suffering on the side of the road or facing the slaughterhouse knife to go vegan.”

In today’s meat industry, mother pigs are squeezed into narrow metal stalls barely larger than their bodies and kept almost constantly pregnant or nursing. Pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without any pain relief. At the slaughterhouse, they’re hung upside down—sometimes while still conscious—and bled to death.

In 2018 alone, there were more than 90 accidents involving trucks used to transport chickens, pigs, turkeys, and cows in the U.S. In 2019, PETA has already noted 79 crashes involving trucks carrying animals used for food.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview that fosters violence toward other animals. For more information, please visit PETA.org.