The Future of Fashion Is Vegan, Say Wool-Free Warriors
For Immediate Release:
October 28, 2020
Brooke Rossi 202-483-7382
Los Angeles – Tomorrow, as part of PETA’s #WoolFreeWinter initiative, the group’s wool-free warriors—dressed in black pants, sweaters, and combat boots—will gather outside the Urban Outfitters store on Melrose Avenue and pull off their winter sweaters to reveal “Naked Truth: Wool Hurts” messages and “No Wool” symbols across their bare chests and backs.
When: Thursday, October 29, 12 noon
Where: Urban Outfitters, 7650 Melrose Ave., Los Angeles
“Any store that wants to appeal to ethical young people misses the mark by selling wool taken from sheep who get beaten up, cut, and killed in the process,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on Urban Outfitters to stick to the vegan fabrics that progressive shoppers want and that its stores already carry.”
PETA and its international affiliates have exposed egregious cruelty to animals at more than 100 wool industry operations spanning four continents, revealing that sheep are beaten, kicked, thrown, cut, and mutilated and that—once their wool production declines—many are slashed across the throat, sometimes while fully conscious. The group has launched an international campaign demanding that all Urban Outfitters, Inc., brands—which include Anthropologie, Free People, and Urban Outfitters—stop selling sheep’s wool and anything else cruelly obtained from animals.