Topless PETA Protesters to Ask Urban Outfitters to Ditch Wool

The Future of Fashion Is Vegan, Say Wool-Free Warriors

For Immediate Release:
October 28, 2020

Brooke Rossi 202-483-7382

Los Angeles – Tomorrow, as part of PETA’s #WoolFreeWinter initiative, the group’s wool-free warriors—dressed in black pants, sweaters, and combat boots—will gather outside the Urban Outfitters store on Melrose Avenue and pull off their winter sweaters to reveal “Naked Truth: Wool Hurts” messages and “No Wool” symbols across their bare chests and backs.

When:    Thursday, October 29, 12 noon

Where:    Urban Outfitters, 7650 Melrose Ave., Los Angeles

“Any store that wants to appeal to ethical young people misses the mark by selling wool taken from sheep who get beaten up, cut, and killed in the process,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on Urban Outfitters to stick to the vegan fabrics that progressive shoppers want and that its stores already carry.”

PETA and its international affiliates have exposed egregious cruelty to animals at more than 100 wool industry operations spanning four continents, revealing that sheep are beaten, kicked, thrown, cut, and mutilated and that—once their wool production declines—many are slashed across the throat, sometimes while fully conscious. The group has launched an international campaign demanding that all Urban Outfitters, Inc., brands—which include Anthropologie, Free People, and Urban Outfitters—stop selling sheep’s wool and anything else cruelly obtained from animals. 

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind