Swilled Dog Hard Cider Bans Animal Test After PETA Appeal

Move Comes After Group Informed Company of West Virginia University Experimenter's Use of Its Product in Deadly Rat Experiments

For Immediate Release:
August 23, 2019

Contact:
Tasgola Bruner 202-483-7382

Franklin, W.Va. – Following discussions with PETA, Swilled Dog Hard Cider just instituted a new policy banning all experiments on animals unless explicitly required by law as well as restricting all funding and donations to third-party research facilities to only non-animal studies. Prior to the ban, the company had unintentionally supplied apple pomace byproduct to an experimenter at West Virginia University who fed 64 baby rats a high-fat and high-sugar diet with or without the apple pomace, starved them overnight, suffocated them to death, and dissected them.

“This compassionate cider maker acted quickly to ban animal testing after learning how animals suffered in a laboratory at West Virginia University,” says PETA Vice President Shalin Gala. “PETA is urging other food and beverage companies to follow Swilled Dog’s lead and replace the use of animals in experiments, which is cruel, ineffective, and wasteful.”

Swilled Dog Hard Cider joins dozens of food and beverage companies—including General Mills, Kellogg Company, Suntory Holdings, The Hershey Company, and others—that have ended cruel experiments on animals not required by law following talks with PETA, whose motto reads, in part, that “animals are not ours to experiment on.” The group’s correspondence with the cider company is available upon request.

PETA opposes speciesism, which is a human-supremacist worldview that fosters violence toward other animals. For more information, please visit PETA.org or click here.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind