“Sit, Stay, Beg for Mercy’ Ad Blitz to Blast Texas A&M Dog Tests

PETA Ads to Run in Multiple Texas Newspapers to Expose University's Muscular Dystrophy Experiments on Golden Retrievers

For Immediate Release:
October 21, 2019

Tasgola Bruner 202-483-7382

Houston – This week, just days after PETA filed a federal complaint about a dog named Lunes, who died alone, apparently without veterinary care, in Texas A&M University’s (TAMU) canine muscular dystrophy laboratory, an explosive PETA ad will run in The Houston Chronicle, the Dallas Observer, and The Battalion. The ad shows an image taken from video footage captured inside the laboratory and obtained by PETA.

A video PSA featuring actor Casey Affleck will also run on KXXV Channel 25 in College Station.

“The vast majority of Texans have no idea that dogs who’ve been bred to suffer from a debilitating disease are being experimented on for no good reason,” says PETA neuroscientist Dr. Emily Trunnell. “We think the public will agree: It’s bad science, it’s cruel, and it must end.”

Dogs held in barren cages inside TAMU’s laboratory struggle to walk, swallow, and even breathe. Under pressure from 500 physicians, people with muscular dystrophy, and PETA supporters, the school recently stopped breeding the dogs, but the experiments continue—even though over the last 38 years, they have failed to produce a cure or treatment that reverses muscular dystrophy symptoms in humans. After Lunes died, PETA—whose motto reads, in part, that “animals are not ours to experiment on”—filed a complaint with the U.S. Department of Agriculture alleging that TAMU violated animal protection laws.

PETA opposes speciesism, which is a human-supremacist worldview that fosters violence toward other animals. The group’s protests at TAMU can be viewed here. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind