Shirtless St. Patrick’s Day Billboard to Give Manchester an Irish Eyeful

PETA's 'Go Vegan, Get Lucky' Ad Lands in New Hampshire After Rejections in Georgia and Montana for Being Too Risqué

For Immediate Release:
March 5, 2018

Audrey Shircliff 202-483-7382

Manchester, N.H. – A PETA billboard featuring a shirtless man with a four-leaf clover in his mouth alongside the words “Kiss Me, I’m Vegan. Go Vegan and Get Really Lucky This St. Patrick’s Day” just went up in Manchester, whose population boasts the highest percentage of people of Irish descent in the country.

The billboard—which is located along the St. Patrick’s Day parade route at the intersection of Elm and Myrtle streets—will run until April 5. PETA also tried to run the ad in the heavily Irish cities of Butte, Montana, and Savannah, Georgia, but it was rejected for being too “sexually suggestive” and for looking “like something from a nightclub,” respectively.

“With their healthy hearts, beautiful bodies, and superior stamina, vegans in the bedroom are like a pot of gold at the end of the rainbow,” says PETA President Ingrid Newkirk. “PETA’s steamy billboard sends a wholesome message that nothing is more attractive than compassion.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that in today’s meat, egg, and dairy industries, chickens’ throats are cut while they’re still conscious, piglets are castrated without painkillers, and mother cows are separated from their beloved babies shortly after birth. In addition to sparing more than 100 animals a year daily suffering and a terrifying death, vegans reduce their risk of suffering from heart disease, obesity, cancer, diabetes—and impotence.

The ad follows PETA’s recent online dating experiments in the U.S., the U.K., and Australia, which all proved that women using Tinder swipe right significantly more often for vegan prospects than for meat-eating ones.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind