‘Sheep’ Flock to Joaquin Phoenix’s New Anti-Wool Billboard

PETA Calls On Holiday Shoppers to Keep Wool out of Their Wardrobes

For Immediate Release:
December 12, 2016

Sophia Charchuk 202-483-7382

Los AngelesWhat:    On Tuesday, a flock of masked “sheep” will gather underneath and celebrate the Los Angeles launch of Joaquin Phoenix‘s new PETA billboard, which shows the star in a vegan wool Brave GentleMan suit alongside rescued sheep and proclaims, “Cruelty Doesn’t Suit Me. Please Leave Wool Out of Your Wardrobe.”

When:    Tuesday, December 13, 12 noon

Where:    7905 Beverly Blvd. (near Fairfax Avenue), Los Angeles

“When PETA sent me that video of this undercover investigation of what happened in these shearing farms, that was really eye-opening,” Phoenix explains in an exclusive video interview with PETA. “The whole environment—it’s incredibly [violent]. … [T]he only option is to not use wool. That’s become abundantly clear.”

As PETA—whose motto reads, in part, that “animals are not ours to wear”—has revealed in its exposés of the international wool industry, sheep are punched in the face, jabbed with electric clippers, slammed to the floor, and stomped on by impatient workers. Shearers are often paid by volume, not by the hour, which encourages fast, violent work that can lead to gaping wounds on sheep’s bodies. The wounds are then stitched closed—without giving the animals any painkillers.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind