Saucy PETA Billboard Headed to Climax, Horneytown, and Intercourse for V-Day

New Billboard Encourages Lovers to Go Vegan for Their Sexual Health

For Immediate Release:
February 3, 2015

Sophia Charchuk 202-483-7382

Norfolk, Va. – With Valentine’s Day on the way, PETA has a message for anyone on the way to or from Climax, Horneytown, or Intercourse—that is, the communities in Georgia, North Carolina, and Pennsylvania (respectively): If you want to heat things up in the bedroom, try going vegan. The group is negotiating with outdoor advertisers near the provocatively named communities to erect billboards that show a woman whose red stocking–clad legs saucily form the “V” in “Vegan” in the message “Dive Into a Vegan Lifestyle This Valentine’s Day.”

“PETA’s cheeky Valentine’s Day ad is a reminder that what goes on in the kitchen affects what goes on in the bedroom,” says PETA Executive Vice President Tracy Reiman. “Vegan meals are a delicious way to get your blood pumping and make sure you’ll be able to get on the road to Horneytown, Intercourse, and Climax for years to come.”

Going vegan spares more than 100 animals a year immense suffering in today’s industrialized meat, egg, and dairy industries. It’s also healthier: Vegans are less prone to developing heart disease, cancer, diabetes, and obesity than meat-eaters are, and the cholesterol and saturated animal fats in meat and other animal products restrict the flow of blood to all the body’s organs and can lead to impotence.

PETA—whose motto reads, in part, that “animals are not ours to eat”—offers tips for celebrating a sexy vegan Valentine’s Day on its website.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind