‘Rather Go Naked Than Wear Wool’ Campaign to Storm Indianapolis

PETA Will Revamp Iconic Demonstration to Protest Wool Industry

For Immediate Release:
February 3, 2015

Sophia Charchuk 202-483-7382

Indianapolis – A trio of nude PETA members—covered only by a banner proclaiming, “We’d Rather Go Naked Than Wear Wool”—will take to the streets on Wednesday in light of PETA’s recent international exposé that revealed that gentle sheep were punched in the face, jabbed with electric clippers, slammed into the floor, and stomped on by impatient wool industry workers. Some sheep even died from the abuse, including one whose neck was twisted.

When:             Wednesday, February 4, 12 p.m.

Where:           Northeast corner of N. Pennsylvania and E. Ohio streets, Indianapolis

PETA—whose motto reads, in part, that “animals are not ours to wear”—is encouraging shoppers to take a stand against the violent industry by dropping wool this winter.

“Most shoppers would be appalled to learn that every wool sweater is the product of the abuse of vulnerable, sensitive sheep,” says PETA Executive Vice President Tracy Reiman. “With so many warm, luxurious, and cruelty-free fabrics available, PETA is calling on consumers everywhere to leave wool on the rack this winter.”

Broadcast-quality video footage from PETA’s investigations is available upon request. For more information, please visit PETA.org

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind