Sarah Jeffery Stars in Anti–Canada Goose Ad Blitz Across Vancouver

'Charmed' Actor Helps PETA Blast Retailer for Hideous Cruelty to Geese and Coyotes

For Immediate Release:
December 20, 2018

Audrey Shircliff 202-483-7382

Vancouver, B.C. – As part of its robust anti–Canada Goose fall/winter 2018 campaign across the U.S. and Canada, PETA is posting 12 ads in Vancouver—the site of a new Canada Goose flagship store—including some showing actor and Vancouver native Sarah Jeffery sporting a blood-drenched fur hood alongside the words “Canada Goose Kills. Ditch Down and Fur. Choose Vegan Fashion.”

The ads are located on bicycle parking stations throughout Vancouver and will remain in place for three months.

“If you love animals and you care for them … don’t wear them, because they have feelings and personalities just like humans do,” says Jeffery in an accompanying video spot. “Think about the choices you’re making, and if you really care for animals, make the right one.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—has released a video exposé of workers at a Canada Goose down supplier rounding up terrified geese who piled on top of one another in an attempt to escape, causing suffocation and death. Workers then grabbed and carried the surviving birds by their necks and crammed them into cages so small that they couldn’t sit up fully or extend their wings. Coyotes used for the fur trim on Canada Goose’s coats can suffer in traps for days before they’re shot or bludgeoned to death. Trapped coyote mothers desperate to get back to their starving pups have even attempted to chew off their own limbs to escape.

A wide variety of top brands—including HoodLamb, Save the Duck, NOIZE, and Wuxly Movement—sell warm, stylish, cruelty-free coats that no animal had to suffer and die for.

In addition to the ads featuring Sarah Jeffery, PETA has placed others in Vancouver, featuring a goose stating, “I’m a Living Being, Not Jacket Filling,” or a coyote proclaiming, “I’m a Living Being, Not a Piece of Fur Trim,” above the words “Boycott Canada Goose.”

For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind