‘Wear Something Vegan’ Ad Blitz Hits Local Malls for the Holidays

PETA Ads in Beaver Valley Mall and Washington Crown Center Urge Consumers to Steer Clear of Leather, Down, Fur, and Wool

For Immediate Release:
December 20, 2018

Audrey Shircliff 202-483-7382

Monaca, Pa. – At the height of the holiday shopping season, PETA has placed eight ads in Beaver Valley Mall and Washington Crown Center. Each ad shows different animals urging shoppers to stay away from leather, fur, wool, or down:

  • A group of cows appears alongside the words “We’re Individuals. We’re Not Shoes or Belts. Wear Something Vegan.”
  • A mother fox and her baby appear alongside the words “We’re Individuals. We’re Not Coats or Trim. Wear Something Vegan.”
  • A sheep appears alongside the words “We’re Individuals. We’re Not Sweaters. Wear Something Vegan.”
  • Two geese appear alongside the words “We’re Individuals. We’re Not Down Jackets. Wear Something Vegan.”

“Just like us, animals are flesh and blood, feel pain and fear, and value their own lives,” says PETA Campaign Manager Christina Sewell. “PETA’s ads encourage shoppers to offer a little comfort and joy to animals this holiday season by opting for chic and humane vegan clothing and accessories.”

PETA—whose motto reads, in part that “animals are not ours to wear”—notes that the millions of cows whose skin is turned into leather each year endure dehorning and castration, often without painkillers. Most animals used for fur spend their entire lives confined to cramped, filthy wire cages before being electrocuted, gassed, or poisoned. PETA video exposés of the wool industry have revealed that sheep are beaten, stomped on, mutilated, and even skinned alive, and a PETA exposé of the down industry in China documented that workers often pluck the feathers out of sensitive geese and ducks several times a year before leaving them to die. Dead birds were found decaying in crates and ponds or tossed outside like trash.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind