PETA’s Santa Will Help Give Away Vegan Holiday Hams

‘Outstanding Activist’ Awardees to Join in Giveaway, Asking Everyone to Bring Animals Comfort and Joy by Keeping Them off Their Plate

For Immediate Release:
December 21, 2020

David Perle 202-483-7382

Montreal – Santa will lead a jolly pack of PETA members—including PETA’s 2020 Outstanding Activist Award winners Ashley Ollie and Len Goldberg—as they hand out free vegan hams and Tofurky roasts near the Maxi & Cie store on Côte-des-Neiges Road on Tuesday.

“PETA is happy to help people celebrate a humane holiday by leaving pigs and turkeys off the table,” says PETA Executive Vice President Tracy Reiman. “When it comes to having feelings, loving our families, and valuing our lives, we’re all the same, whether we have hooves, wings, or hands.”

Pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without pain relief. At the slaughterhouse, they’re hung upside down and bled to death. Turkeys killed for food are hung upside down and dragged through an electrified bath, and they’re often still conscious when their throats are slit and they’re dumped into scalding-hot defeathering tanks.

In addition to promoting kindness to animals killed for food, Ollie and Goldberg are long-time fur foes. Their Outstanding Activist Awards honour their successful efforts this year to push Winners to ban fur through daring disruptions, protests, in-store discussions with managers, phone blitzes, an e-mail campaign, and more—a victory meaning that all TJX Companies brands, also including HomeGoods and Marshalls, are fur-free.

Where:           The intersection of Chemin Bedford and Cote-des-Neiges, Montréal

When:             Tuesday, December 22, 12 noon

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.


For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind