For Immediate Release:
December 14, 2020
Moira Colley 202-483-7382
Los Angeles – There was a bubbling pot of nominees, but the woman who rose to the top was Tabitha Brown, for showing millions of locked-down souls just how easy it is to create healthy and delicious vegan meals. That’s why PETA is naming the big-hearted vegan influencer its 2020 Person of the Year. Brown joins past winners including Joaquin Phoenix, Pope Francis, Oprah Winfrey, and Anjelica Huston.
Brown—whose comforting compassion in turbulent times and memorable catchphrases (“that’s our business” and “like so, like that”) landed her a New York Times profile in May—is a kitchen queen who went vegan in 2017 after watching the documentary What the Health. She quickly amassed legions of followers on TikTok (4.5 million), Instagram (3 million), and Facebook (1.9 million) with her captivating videos, her sense of humor, and her infectious enthusiasm for nourishing vegan fare.
Her creative recipes for pecan tacos, carrot bacon, and “tuna” salad made from chickpeas—showcased on The Drew Barrymore Show and The Ellen DeGeneres Show—wow viewers. “I love people and animals so my mission is to get people healthier by not eating animals or animal products,” she has said. “The more people I get to try a vegan lifestyle, the more animal lives I save in the process! It’s a win-win.” PETA seconds that.
“Tabitha Brown is fun, friendly, helpful, humane, and living, breathing proof that a joyful spirit and a clean conscience are keys to a happy, healthy life,” says PETA President Ingrid Newkirk. “PETA is honoring Tabitha Brown for being a breath of vegan fresh air in the weirdest year ever.”
Every person who follows Brown’s lead and goes vegan spares the lives of nearly 200 animals per year; reduces their own risk of suffering from heart disease, cancer, and obesity; helps combat animal agriculture–induced climate change; and helps prevent the next pandemic, which is inevitable as long as humans continue to raise and slaughter animals for food.
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.