PETA Seeks Canada Goose Wearers Who Feel Duped by the Company

Potential Lawsuit Investigated Against Outerwear Company Over Humane Claims

For Immediate Release:
February 5, 2018

Audrey Shircliff 202-483-7382

New York – PETA is serving up an eyeful to readers of newspapers of top East Coast universities such as Yale, Georgetown, Columbia, George Washington, and New York—as well to its social media followers and viewers of Good Day New York, The Wendy Williams Show, Page Six, and Modern Family on WNYW. The group is running new TV and print PETA ads—featuring a man in a Canada Goose coat holding the “dead, bloody” bodies of a “goose” and a “coyote”—that proclaim, “Trapped, Trampled, and Killed. Yet Canada Goose Claims ‘Ethical Sourcing,'” as part of its investigation into a potential class action lawsuit regarding the outerwear company’s claims that its fur-and-feather coats are “humane.” The ads encourage anyone who has purchased a coat and now feels misled to contact PETA at [email protected].

“Coyotes are caught in painful steel traps, and geese are crammed into densely packed cages before their throats are slit—all for the fur and down used in Canada Goose’s coats,” says PETA Executive Vice President Tracy Reiman. “PETA is seeking compassionate consumers who relied on the company’s ‘ethical’ representations to help hold it accountable for profiting from animals’ suffering.”

The investigation into a potential lawsuit follows a recent PETA video exposé of a Canada Goose down supplier, which revealed that workers rounded up terrified geese who piled on top of one another in an attempt to escape. At least one bird was apparently crushed to death, and others suffocated. Workers shoved surviving ones into cramped cages for a long journey to the slaughterhouse, where they would be shackled upside down and their throats would be slit. And coyotes whose fur is used as trim on jackets can suffer for days in painful steel traps before they’re bludgeoned, stomped on, or shot to death, as this video shows. Trapped mothers desperate to get back to their starving babies have even attempted to chew off their own limbs to escape.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind