PETA Puts Its Philosophy on Display in Chicago

For Immediate Release:
December 14, 2020

David Perle 202-483-7382

Chicago – PETA has chosen the city known as the “hog butcher for the world” as the launching pad for a nationwide anti-speciesism ad campaign. Speciesism is the human-supremacist worldview that animals are ours to exploit and kill at will, and the billboards are up near meat-heavy restaurants and grocery stores.

“These ads challenge Chicagoans to move away from meat, ditch dairy, and reinvent the city as an animal rights hub,” says PETA President Ingrid Newkirk. “This holiday season and beyond, PETA is encouraging everyone to opt for delicious vegan food, which gives a little peace on Earth to all.”

The number of vegan Americans has increased by 600% in three years, according to research firm GlobalData. That’s not surprising, considering that each person who goes vegan saves the lives of nearly 200 animals a year; drastically shrinks their carbon footprint; reduces their risk of developing heart disease, cancer, and diabetes; and helps prevent future pandemics, as SARS, swine flu, bird flu, and COVID-19 all stemmed from confining or killing animals for food.

Here is some information about the ads:

  • An ad featuring a dog, a chicken, and a pig urging people to go vegan in order to help end speciesism is located at 417 N. Milwaukee Ave. (near The Swill Inn, Chit Chat, and Perilla Korean American Fare).
  • An ad showing a cute and cozy block of tofu pointing out that the versatile vegan food has never caused a pandemic is located at 800 W. Huron St. (near Wendy’s, EggHolic, and Jerk Jamaican BBQ).
  • An ad featuring a chicken’s face and the words “I Want You to Change—Go Vegan” is located on the corner of N. Kingsbury and W. Blackhawk streets (facing north, on the wall of The iO Theater).

For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind