PETA Pro-Tofu Billboard Targets Tourists

Clean, Versatile Food Doesn’t Come From a Live or Wet Market

For Immediate Release:
December 14, 2020

Megan Wiltsie 202-483-7382

Leland, N.C. – The CDC has recommended that people get tested for COVID-19 before and after traveling for the holidays. So PETA has placed a billboard right outside a local testing site encouraging everyone to help prevent future pandemics by choosing vegan foods like tofu since the novel coronavirus and other viruses like it, including the one that caused the 1918 pandemic, have been traced back to animal farms and markets and slaughterhouses are COVID-19 hotspots. The ad features a tofu block wearing earmuffs and holding a candy cane and proclaims, “Try It for the Holidays!”

“While diseases thrive in filthy live-animal markets, on factory farms, and in slaughterhouses, tofu never caused a pandemic,” says PETA President Ingrid Newkirk. “PETA is standing by to help people switch to delicious and versatile vegan foods for the holidays with free recipes, tips, mentors, and more.”

Not only is tofu cheaper than meat, it is also packed with protein, contains zero cholesterol, and can reduce one’s risk of suffering from heart disease, diabetes, cancer, and numerous other life-threatening health issues. COVID-19 is believed to have originated in a Chinese live-animal market, where live and dead animals are sold for food. Influenza viruses have originated in pigs and chickens—but never in vegan foods like tofu.

PETA has a holiday recipe guide along with a variety of delicious tofu-based recipes—such as General Tso’s Tofu and Buffalo Tofu-Scramble Breakfast Tacos—on its website. The group also offers a vegan starter kit filled with more recipes and tips.

PETA—whose motto reads, in part, that “animals are not ours to eat,” and which opposes speciesism, a human-supremacist worldview—also plans to run similar ads in Ann Arbor, Michigan; Savannah, Georgia; Chicago; New York City; and Honolulu as part of a nationwide campaign. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

PETA’s billboard is located on Highway 17 at the intersection with Benton Brown Way N.E.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind