PETA Protesters to Head to Canada Goose CEO’s Home

For Immediate Release:
March 12, 2021

Brooke Rossi 202-483-7382

Toronto – Armed with signs proclaiming, “Canada Goose: Shameless Cruelty,” PETA protesters will descend on the home of Dani Reiss, the outerwear company’s CEO, on Saturday morning to call on him to stop using real fur and feathers in Canada Goose’s designs. The group’s protest follows a week of action that included protests in Montréal, Boston, New York City, and Pittsburgh.

When:    Saturday, March 13, 10 a.m.

Where:    Protesters will meet at the intersection of Mount Pleasant Road and Snowdon Avenue, North York

“Canada Goose is still peddling fur and feathers from coyotes and birds who are killed in ugly ways,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on its CEO to modernize and show some heart.”

PETA notes that trapped coyotes can die from exposure to the elements, blood loss, infection, or attacks by predators before trappers return to kill them. Geese and ducks used for down are typically shoved into crates and shipped in all weather extremes to slaughterhouses, where they’re stunned, their throats are cut, and they’re dunked into scalding-hot defeathering tanks.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind